Online Dating - Oman

Oman

Highlights

Revenue in the Online Dating market is projected to reach US$3.91m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.77%, resulting in a projected market volume of US$4.53m by 2028.
In the Online Dating market, the number of users is expected to amount to 168.2k users by 2028.
User penetration will be 2.6% in 2024 and is expected to hit 2.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$27.21.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Oman has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: Omani consumers are increasingly turning to online dating as a convenient and efficient way to meet new people and potentially find love. The younger generation, in particular, is embracing online dating as a way to connect with others who share similar interests and values. In a society where traditional matchmaking methods may be limited, online dating offers a wider range of options and allows individuals to take control of their own romantic lives.

Trends in the market: One of the key trends in the Online Dating market in Oman is the growing popularity of mobile dating apps. With the widespread use of smartphones and the availability of high-speed internet, mobile dating apps have become a convenient and accessible way for people to connect with potential partners. These apps offer features such as location-based matching, instant messaging, and virtual dating events, making it easier for users to find and communicate with compatible matches. Another trend in the market is the increasing acceptance of online dating among conservative societies. While there may still be some stigma associated with online dating in Oman, attitudes are gradually changing as more people recognize the potential benefits of these platforms. As online dating becomes more mainstream, it is likely to attract a larger user base and further drive market growth.

Local special circumstances: Oman's conservative social and cultural norms may present some challenges for the Online Dating market. For example, there may be a need for platforms to address privacy concerns and ensure the safety of users, particularly for women. Additionally, the market may need to cater to the specific preferences and expectations of Omani users, taking into account cultural sensitivities and traditions.

Underlying macroeconomic factors: The growth of the Online Dating market in Oman is also influenced by broader macroeconomic factors. The country's relatively young population, increasing urbanization, and rising internet penetration rates contribute to the expanding user base of online dating platforms. As more people gain access to the internet and become familiar with technology, the demand for online dating services is likely to continue growing. Additionally, the government's efforts to diversify the economy and promote entrepreneurship may create opportunities for local online dating startups and contribute to market development. In conclusion, the Online Dating market in Oman is experiencing growth as customer preferences shift towards online platforms and as the market becomes more accepted in society. Mobile dating apps and the increasing acceptance of online dating in conservative societies are key trends driving market growth. However, the market must also navigate local special circumstances and address cultural sensitivities to ensure long-term success. The underlying macroeconomic factors, such as a young population and increasing internet penetration, further support the growth of the Online Dating market in Oman.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.