eServices

Revenue in the eServices market is projected to reach US$16.01m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.95%, resulting in a projected market volume of US$20.18m by 2028.
The Event Tickets market is expected to show a revenue growth of 5.2% in 2025.0.
The Event Tickets market has a projected market volume of US$12.65m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$25.39 in 2024.
In the Dating Services market, the number of users is expected to amount to 897.7k users by 2028.
User penetration in the Dating Services market will be at 3.3% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Malawi is experiencing significant growth and development. Customer preferences are shifting towards online platforms and digital services, leading to an increased demand for eServices. This trend is driven by several factors, including the convenience and accessibility of online services, the growing internet penetration rate, and the increasing use of smartphones.

Customer preferences: Customers in Malawi are increasingly embracing eServices due to their convenience and accessibility. Online platforms allow users to access a wide range of services from the comfort of their homes or offices, eliminating the need for physical visits to service providers. This is particularly appealing to busy individuals who value their time and seek efficient solutions.

Trends in the market: The eServices market in Malawi is witnessing a surge in online shopping, with more consumers opting to purchase goods and services through e-commerce platforms. This trend is fueled by the growing internet penetration rate in the country, as well as the increasing number of people who own smartphones. Online shopping provides customers with a wider variety of products, competitive prices, and the convenience of doorstep delivery. Another notable trend in the eServices market is the increasing adoption of digital payment solutions. Customers are moving away from traditional cash transactions and embracing digital payment methods such as mobile money and online banking. This shift is driven by the convenience and security offered by digital payments, as well as the increasing availability of digital payment platforms in the country.

Local special circumstances: Malawi is a landlocked country with a predominantly rural population. The limited access to physical infrastructure, such as banks and retail stores, makes eServices a viable alternative for many individuals. Online platforms enable customers in remote areas to access a wide range of services that may not be readily available in their local communities.

Underlying macroeconomic factors: The growth of the eServices market in Malawi is also influenced by macroeconomic factors. The country has experienced stable economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has created a favorable environment for the development of eServices, as customers have more purchasing power and are willing to spend on digital products and services. Furthermore, the government of Malawi has recognized the potential of the eServices market and has implemented policies to promote its growth. Initiatives such as the establishment of a national broadband network and the development of a digital economy strategy have created an enabling environment for the expansion of eServices in the country. In conclusion, the eServices market in Malawi is experiencing significant growth and development. Customer preferences are shifting towards online platforms and digital services, driven by the convenience and accessibility offered by eServices. The increasing internet penetration rate and smartphone ownership in the country are key factors driving this trend. Additionally, the government's support and favorable macroeconomic conditions have contributed to the growth of the eServices market in Malawi.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.