Online Dating - Malawi

Malawi

Highlights

Revenue in the Online Dating market is projected to reach US$2.58m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.17%, resulting in a projected market volume of US$3.28m by 2028.
In the Online Dating market, the number of users is expected to amount to 740.7k users by 2028.
User penetration will be 2.6% in 2024 and is expected to hit 3.1% by 2028.
The average revenue per user (ARPU) is expected to amount to US$4.64.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Malawi has been steadily developing over the past few years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the Online Dating market in Malawi have shifted towards convenience and efficiency. With busy lifestyles and limited time for socializing, many individuals are turning to online dating as a way to meet new people and potentially find a romantic partner. Online dating platforms offer a convenient and efficient way to connect with others, allowing users to browse profiles and communicate with potential matches from the comfort of their own homes. This convenience factor has contributed to the growth of the online dating market in Malawi. Trends in the market indicate a growing acceptance and adoption of online dating in Malawi. As more people become familiar with the concept and benefits of online dating, the stigma surrounding it is diminishing. This has resulted in an increasing number of individuals signing up for online dating platforms and actively seeking romantic connections online. The availability of a wide range of dating apps and websites has also contributed to the growth of the market, providing users with options to suit their preferences and interests. Local special circumstances in Malawi, such as limited access to traditional dating avenues and cultural norms, have further contributed to the development of the online dating market. In some parts of the country, traditional dating methods may be less accessible due to geographical constraints or conservative social norms. Online dating platforms offer an alternative avenue for individuals to meet and connect with others, regardless of their location or cultural background. This has opened up new possibilities for individuals in Malawi to form connections and explore romantic relationships. Underlying macroeconomic factors, such as increasing internet penetration and smartphone adoption rates, have also played a role in the growth of the online dating market in Malawi. As more people gain access to the internet and own smartphones, the potential user base for online dating platforms expands. This has created a favorable environment for the online dating market to thrive, as more individuals are able to participate in online dating activities. In conclusion, the Online Dating market in Malawi is developing due to changing customer preferences, increasing acceptance and adoption of online dating, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is likely that online dating will become an increasingly popular and accepted way for individuals in Malawi to meet new people and form romantic connections.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.