Sport Events - Ukraine | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$5.77m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.81%, resulting in a projected market volume of US$7.79m by 2028.
In the Sport Events market, the number of users is expected to amount to 435.8k users by 2028.
User penetration will be 2.2% in 2024 and is expected to hit 2.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$19.40.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Ukraine is experiencing significant growth and development in recent years. Customer preferences in the Sport Events market in Ukraine have shifted towards more interactive and immersive experiences. Consumers are increasingly seeking out events that offer unique and engaging activities, such as obstacle courses, virtual reality experiences, and interactive games. This trend is driven by the desire for memorable experiences and the growing popularity of social media, where attendees can share their experiences with friends and followers. Additionally, there is a growing demand for sports events that promote health and wellness, such as marathons and fitness challenges. Trends in the Sport Events market in Ukraine include the rise of international sporting events and the increasing popularity of niche sports. Ukraine has successfully hosted several major international sporting events in recent years, such as the UEFA European Championship and the Eurovision Song Contest. These events have not only attracted a large number of tourists but have also helped to raise the profile of Ukraine as a sports destination. In addition, niche sports, such as extreme sports and e-sports, are gaining popularity among Ukrainian consumers. These sports offer a unique and thrilling experience, attracting a younger audience who are looking for alternative forms of entertainment. Local special circumstances in Ukraine contribute to the development of the Sport Events market. The country has a rich sporting heritage and a passionate fan base, particularly for sports such as soccer, boxing, and gymnastics. This creates a strong demand for sports events and encourages the growth of the industry. Furthermore, the government has been actively supporting the development of the Sport Events market by investing in infrastructure and promoting Ukraine as a sports tourism destination. This has attracted international sports organizations and events to choose Ukraine as a host country, further boosting the market. Underlying macroeconomic factors also play a role in the development of the Sport Events market in Ukraine. The country has experienced economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed more people to afford tickets to sports events and participate in sports-related activities. Additionally, the growing middle class in Ukraine has led to an increase in leisure and recreational activities, including attending sports events. In conclusion, the Sport Events market in Ukraine is experiencing growth and development due to changing customer preferences, the rise of international sporting events, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is likely that we will see further innovation and diversification in the types of sports events available in Ukraine.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.