Event Tickets - Ukraine

Ukraine

Highlights

Revenue in the Event Tickets market is projected to reach US$19.55m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.17%, resulting in a projected market volume of US$26.76m by 2028.
The Music Events market has a projected market volume of US$10.48m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$23.53 in 2024.
In the Event Tickets market, the number of users is expected to amount to 1.2m users by 2028.
User penetration in the Event Tickets market will be at 1.9% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Ukraine has been experiencing significant growth in recent years. Customer preferences have shifted towards attending live events and concerts, driving the demand for event tickets. Additionally, several trends in the market have contributed to its development.

Customer preferences: Customers in Ukraine have shown a growing interest in attending live events and concerts. This can be attributed to the increasing disposable income and changing lifestyle preferences of the population. Attending live events has become a popular form of entertainment and a way for people to socialize and connect with others who share similar interests. As a result, the demand for event tickets has been on the rise.

Trends in the market: One of the key trends in the Event Tickets market in Ukraine is the growing popularity of international artists and performers. Ukraine has become a popular destination for international concerts and events, attracting a large number of fans from both within the country and abroad. This trend has led to an increase in the number of international events being organized in Ukraine and has contributed to the growth of the event tickets market. Another trend in the market is the increasing use of online platforms for purchasing event tickets. With the advancement of technology and the widespread use of smartphones, customers now have the convenience of purchasing tickets online from the comfort of their homes. Online ticketing platforms have made it easier for customers to browse through various events, compare prices, and make secure transactions. This trend has not only made the ticket purchasing process more convenient for customers but has also allowed event organizers to reach a wider audience.

Local special circumstances: Ukraine has a rich cultural heritage and a vibrant arts and entertainment scene. The country hosts a variety of events and festivals throughout the year, ranging from music concerts to theater performances. The local special circumstances in Ukraine, such as the presence of historical venues and the availability of talented artists, have contributed to the growth of the Event Tickets market. These factors have made Ukraine an attractive destination for both local and international event organizers.

Underlying macroeconomic factors: The growth of the Event Tickets market in Ukraine can also be attributed to underlying macroeconomic factors. The country has experienced a period of economic stability and growth, which has resulted in an increase in disposable income and consumer spending. As a result, people have more money to spend on entertainment and are willing to invest in attending live events and concerts. The growing middle class in Ukraine has also contributed to the demand for event tickets, as more people are able to afford the cost of attending such events. In conclusion, the Event Tickets market in Ukraine has been developing due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The growing interest in attending live events, the popularity of international artists, the use of online platforms for ticket purchasing, and the country's rich cultural heritage have all contributed to the growth of the market. Additionally, the economic stability and increasing disposable income in Ukraine have fueled the demand for event tickets.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.