Key regions: India, Brazil, Germany, South Korea, China
The Sport Events market in Eastern Africa has been experiencing significant growth in recent years, driven by various factors such as increasing disposable income, growing interest in sports, and the rise of tourism in the region. Customer preferences in the Sport Events market in Eastern Africa have been shifting towards more diverse and unique experiences. Customers are looking for events that offer a combination of sports, entertainment, and cultural experiences. They are also increasingly interested in participating in sports events themselves, rather than just being spectators. This has led to a rise in the popularity of amateur sports events and community-based tournaments. Additionally, customers are seeking out events that promote social causes and have a positive impact on the local community. One of the key trends in the Sport Events market in Eastern Africa is the growing popularity of marathon races. The region has seen a significant increase in the number of marathons organized, with both local and international participants. This trend can be attributed to the region's favorable climate for long-distance running, as well as the rise of professional athletes from the region who have achieved international success in marathon races. The popularity of marathon races has also been fueled by the growing interest in fitness and healthy lifestyles among the population. Another trend in the market is the increasing number of international sporting events being hosted in Eastern Africa. This can be attributed to the region's improving infrastructure, which allows for the hosting of large-scale events. The presence of world-class sports facilities and stadiums in major cities has also contributed to the region's appeal as a host for international sporting events. These events not only attract participants and spectators from around the world but also provide opportunities for local businesses to benefit from increased tourism and economic activity. Local special circumstances in Eastern Africa, such as the region's rich cultural heritage and natural beauty, have also played a role in the development of the Sport Events market. The diverse landscapes and wildlife in the region provide a unique backdrop for sports events, attracting both local and international participants. Additionally, the region's cultural traditions, such as traditional dances and music, are often incorporated into sports events, creating a unique and vibrant atmosphere. Underlying macroeconomic factors, such as the region's growing middle class and increasing urbanization, have also contributed to the growth of the Sport Events market in Eastern Africa. As disposable incomes rise, more people have the financial means to participate in sports events and attend as spectators. Urbanization has also led to the development of sports infrastructure in cities, making it easier for people to access and participate in sports events. Overall, the Sport Events market in Eastern Africa is experiencing significant growth due to changing customer preferences, the rise of marathon races, the hosting of international sporting events, local special circumstances, and underlying macroeconomic factors. This growth is expected to continue in the coming years, as the region continues to invest in sports infrastructure and promote sports tourism.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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