The Event Tickets market in Eastern Africa is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences in Eastern Africa have shifted towards attending live events and experiences. There is a growing demand for concerts, music festivals, sports events, and cultural performances. This can be attributed to the increasing disposable income of the population, as well as a desire for unique and memorable experiences. Customers are willing to spend on tickets to attend these events and are actively seeking out opportunities to engage with their favorite artists, athletes, and performers. Trends in the market reflect the increasing popularity of live events in Eastern Africa. Event organizers are capitalizing on this demand by hosting larger and more diverse events. They are bringing in international artists and performers to cater to a wider audience and attract more attendees. Additionally, advancements in technology have made it easier for customers to purchase tickets online, leading to a more streamlined and convenient ticketing process. Local special circumstances also contribute to the development of the Event Tickets market in Eastern Africa. The region is known for its vibrant music and cultural scene, which attracts both local and international artists. This creates a fertile ground for the growth of the event industry. Furthermore, the rise of social media and digital platforms has allowed event organizers to promote their events more effectively and reach a larger audience. Underlying macroeconomic factors play a crucial role in the development of the Event Tickets market in Eastern Africa. The region has been experiencing steady economic growth, which has resulted in an increase in disposable income and consumer spending. This provides individuals with the financial means to attend events and purchase tickets. Additionally, the growing middle class in Eastern Africa has contributed to the expansion of the market, as more people are able to afford tickets to live events. In conclusion, the Event Tickets market in Eastern Africa is thriving due to customer preferences for live experiences, trends in the market, local special circumstances, and underlying macroeconomic factors. As the region continues to grow economically and culturally, the demand for event tickets is expected to further increase. Event organizers and ticketing platforms should continue to innovate and adapt to meet the evolving needs and preferences of customers in Eastern Africa.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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