Market Insights Digital eServices Event Tickets

Music Events - Eastern Africa

Eastern Africa

Revenue in the Music Events market is projected to reach US$36.78m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2028) of 4.98%, resulting in a projected market volume of US$42.55m by 2028.
In the Music Events market, the number of users is expected to amount to 4.8m users by 2028.
User penetration will be 0.9% in 2025 and is expected to hit 0.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$8.58.
In global comparison, most revenue will be generated in the United States (US$17,530.00m in 2025).
With a projected rate of 25.8%, the user penetration in the Music Events market is highest in Denmark.

Key regions: India, Japan, Europe, China, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

The Music Events market in Eastern Africa is experiencing significant growth and development.

Customer preferences: Customers in Eastern Africa have shown a strong preference for live music events. They enjoy the vibrant atmosphere and the opportunity to experience their favorite artists in person. Music events serve as a form of entertainment and a way for people to come together and celebrate their shared love for music. Additionally, customers in this region appreciate a diverse range of music genres, including traditional African music, Afrobeat, reggae, and hip-hop.

Trends in the market: One of the key trends in the Music Events market in Eastern Africa is the increasing number of international artists performing in the region. This trend can be attributed to the growing popularity of African music globally and the recognition of Eastern Africa as a hub for musical talent. International artists are attracted to the region's vibrant music scene and the opportunity to tap into a new and enthusiastic audience. Another trend in the market is the rise of music festivals. Music festivals have gained popularity in Eastern Africa, offering customers the chance to experience multiple artists and genres in one event. These festivals often attract a large number of attendees from both within the region and internationally, contributing to the overall growth of the Music Events market.

Local special circumstances: Eastern Africa has a rich musical heritage, with a diverse range of traditional and contemporary music styles. This cultural richness contributes to the popularity of music events in the region. Furthermore, the region is home to a number of talented local artists who have gained international recognition. This has led to an increase in demand for live performances by these artists, further driving the growth of the Music Events market.

Underlying macroeconomic factors: The growing middle class in Eastern Africa has increased disposable income and spending power, allowing more people to attend music events. Additionally, the region's improving infrastructure, including the development of modern concert venues and event spaces, has made it easier for music events to take place. The rise of digital platforms and streaming services has also played a role in promoting music events and increasing awareness among customers. In conclusion, the Music Events market in Eastern Africa is experiencing significant growth and development due to customer preferences for live music events, the increasing number of international artists performing in the region, the rise of music festivals, the region's rich musical heritage, and underlying macroeconomic factors such as the growing middle class and improving infrastructure. This market is expected to continue to thrive as more customers seek out unique and memorable music experiences in Eastern Africa.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.