Key regions: India, Brazil, Germany, South Korea, China
The Sport Events market in BRICS is currently experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this growth. Customer preferences in the Sport Events market in BRICS are shifting towards more immersive and interactive experiences. Customers are no longer satisfied with simply watching a game or match; they want to be actively engaged and involved. This has led to an increase in the popularity of events that offer unique and interactive experiences, such as fan zones, meet and greets with athletes, and behind-the-scenes access. Additionally, customers are increasingly seeking out events that offer a sense of community and connection, such as local tournaments and grassroots sports events. Trends in the Sport Events market in BRICS are also driving its growth. One major trend is the increasing focus on sustainability and environmental responsibility. Customers are becoming more conscious of the impact that large-scale sporting events can have on the environment, and they are demanding that event organizers take steps to minimize this impact. As a result, there has been a rise in the number of eco-friendly events, as well as initiatives to reduce waste and promote recycling. Another trend is the growing popularity of e-sports events. E-sports, or competitive video gaming, has exploded in popularity in recent years, particularly among younger audiences. E-sports events attract large crowds and generate significant revenue through ticket sales, sponsorships, and merchandise. This trend is expected to continue as e-sports becomes more mainstream and accepted as a legitimate form of entertainment. Local special circumstances also play a role in the development of the Sport Events market in BRICS. Each country in the BRICS group has its own unique sporting culture and traditions, which influence the types of events that are popular and the preferences of local customers. For example, Brazil is known for its passion for football, and therefore football events, such as the FIFA World Cup, are particularly popular in the country. In contrast, Russia has a strong tradition of winter sports, which has led to the hosting of events such as the Winter Olympics and the World Cup in ice hockey. Underlying macroeconomic factors are also contributing to the growth of the Sport Events market in BRICS. Economic growth in the BRICS countries has led to an increase in disposable income and consumer spending power. This has allowed more people to afford tickets to sporting events and participate in related activities, such as purchasing merchandise and dining at sports-themed restaurants. Additionally, the governments of the BRICS countries have recognized the economic potential of the Sport Events industry and have invested in infrastructure and facilities to attract major events. Overall, the Sport Events market in BRICS is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As customer demand for immersive experiences and sustainability increases, and as e-sports continues to gain popularity, the market is expected to continue to grow in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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