The Event Tickets market in BRICS countries is experiencing significant growth due to a variety of factors. Customer preferences in the region, along with local special circumstances and underlying macroeconomic factors, have contributed to the development of this market.
Customer preferences: In BRICS countries, there is a growing demand for live events and experiences. People are increasingly seeking out opportunities to attend concerts, sports games, theater performances, and other events. This preference for live entertainment has driven the growth of the Event Tickets market in the region. Additionally, customers in BRICS countries are increasingly using online platforms to purchase tickets, as it offers convenience and a wider range of options.
Trends in the market: In Brazil, the Event Tickets market has been boosted by major sporting events such as the FIFA World Cup and the Olympic Games. These events have attracted both domestic and international visitors, leading to a surge in ticket sales. Furthermore, there is a strong music culture in Brazil, with numerous music festivals and concerts taking place throughout the year. This has created a steady demand for event tickets in the country. In Russia, the Event Tickets market has been driven by a combination of sporting events and cultural performances. The country has hosted major events such as the FIFA World Cup and the Winter Olympics, which have attracted large crowds and increased ticket sales. Additionally, Russia has a rich cultural heritage, with ballet, opera, and theater being highly popular. This has contributed to a steady demand for event tickets in the country. In India, the Event Tickets market has been growing rapidly due to the increasing disposable income of the middle class and the rise of the entertainment industry. The country has a thriving film industry, with Bollywood movies being a major attraction for audiences. This has led to a surge in demand for movie tickets. Furthermore, India has a passionate cricket fan base, with matches attracting large crowds and driving ticket sales. In China, the Event Tickets market has been driven by a combination of sporting events and live performances. The country has hosted major events such as the Olympic Games and the Asian Games, which have attracted both domestic and international visitors. Additionally, China has a vibrant music scene, with numerous concerts and music festivals taking place throughout the year. This has created a strong demand for event tickets in the country.
Local special circumstances: In each BRICS country, there are unique local circumstances that contribute to the development of the Event Tickets market. For example, Brazil's vibrant music culture and the hosting of major sporting events have created a strong demand for event tickets. Russia's rich cultural heritage and the hosting of international sporting events have also contributed to ticket sales. India's growing middle class and booming entertainment industry have led to an increase in ticket sales. China's large population and passion for sports and live performances have driven the growth of the market.
Underlying macroeconomic factors: The growth of the Event Tickets market in BRICS countries is also influenced by underlying macroeconomic factors. As these countries continue to experience economic growth and rising disposable incomes, people have more money to spend on entertainment and leisure activities. Additionally, the increasing adoption of internet and mobile technology has made it easier for customers to purchase tickets online, further fueling the growth of the market. In conclusion, the Event Tickets market in BRICS countries is developing due to customer preferences for live events, local special circumstances such as cultural heritage and major sporting events, and underlying macroeconomic factors such as economic growth and increasing disposable incomes. These factors have contributed to the growth of the market in each BRICS country, creating opportunities for both domestic and international event ticket providers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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