The Event Tickets market in Southern Africa is experiencing significant growth and development.
Customer preferences: Customers in Southern Africa have shown a strong preference for live events and entertainment, leading to a high demand for event tickets. This region is known for its vibrant music scene, with a wide variety of genres and artists attracting large audiences. In addition, sporting events such as football matches and rugby tournaments are extremely popular among the local population. Customers in Southern Africa value experiences and are willing to spend their money on attending live events, which has contributed to the growth of the event tickets market in the region.
Trends in the market: One of the key trends in the event tickets market in Southern Africa is the increasing popularity of international artists and events. With improved connectivity and the rise of social media, customers in Southern Africa are more aware of global entertainment trends and are eager to experience them firsthand. This has led to a surge in demand for tickets to international concerts, festivals, and sporting events. In addition, there is a growing trend of customers attending multiple events in a year, indicating a higher level of engagement with the live entertainment industry.
Local special circumstances: The event tickets market in Southern Africa is also influenced by local special circumstances. One such circumstance is the presence of a large youth population in the region. Young people in Southern Africa are enthusiastic about attending live events and are willing to spend a significant portion of their disposable income on event tickets. This demographic trend has contributed to the growth of the event tickets market and has also influenced the types of events that are popular in the region.
Underlying macroeconomic factors: Several underlying macroeconomic factors have contributed to the development of the event tickets market in Southern Africa. Economic growth in the region has resulted in increased disposable income, allowing customers to spend more on leisure activities such as attending live events. In addition, improvements in infrastructure, such as the construction of modern venues and stadiums, have made it easier for event organizers to host large-scale events in the region. These factors, combined with the growing popularity of live entertainment, have created a favorable environment for the event tickets market to thrive in Southern Africa.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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