Music Events - Southern Africa

  • Southern Africa
  • Revenue in the Music Events market is projected to reach US$138.10m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.99%, resulting in a projected market volume of US$155.40m by 2028.
  • In the Music Events market, the number of users is expected to amount to 3.9m users by 2028.
  • User penetration will be 5.2% in 2024 and is expected to hit 5.2% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$37.11.
  • In global comparison, most revenue will be generated in the United States (US$16,980.00m in 2024).
  • With a projected rate of 25.8%, the user penetration in the Music Events market is highest in Denmark.

Key regions: India, Japan, Europe, China, Asia

 
Market
 
Region
 
Region comparison
 
Currency
 

Analyst Opinion

The Music Events market in Southern Africa is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences in Southern Africa are driving the growth of the Music Events market. People in this region have a strong appreciation for music and cultural events. They enjoy live performances and are willing to spend money on tickets to attend concerts, music festivals, and other music events. Additionally, there is a growing interest in international music acts, with fans eagerly awaiting the arrival of popular artists from around the world. This demand for music events is a key driver of the market's development. Trends in the market also contribute to the growth of the Music Events industry in Southern Africa. One notable trend is the increasing number of music festivals being held in the region. These festivals attract both local and international artists, creating a diverse and vibrant music scene. The popularity of these festivals is growing, with more attendees each year. Additionally, there is a trend towards hosting music events in unique and scenic locations, such as beachfronts or national parks. This adds an element of exclusivity and adventure to the music experience, further driving demand. Local special circumstances also play a role in the development of the Music Events market in Southern Africa. The region is known for its rich cultural heritage and diverse music traditions. This creates a unique and vibrant music scene, with a wide range of genres and styles. From traditional African music to contemporary pop and hip-hop, there is something for everyone. This diversity attracts both local and international audiences, further boosting the market's growth. Underlying macroeconomic factors also contribute to the positive development of the Music Events market in Southern Africa. Economic growth and increasing disposable incomes in the region have led to a rise in consumer spending on entertainment and leisure activities. As people have more money to spend, they are more likely to attend music events and support the industry. Additionally, the growing tourism industry in Southern Africa brings in a steady stream of international visitors who are eager to experience the local music scene. This influx of tourists further boosts the market's growth and provides opportunities for local artists to gain international recognition. In conclusion, the Music Events market in Southern Africa is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. As the region's music scene continues to thrive, the market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
Please wait

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)