Music Events - Iran

Iran

Highlights

Revenue in the Music Events market is projected to reach US$24.56m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -3.69%, resulting in a projected market volume of US$21.13m by 2028.
In the Music Events market, the number of users is expected to amount to 2.9m users by 2028.
User penetration will be 3.4% in 2024 and is expected to hit 3.4% by 2028.
The average revenue per user (ARPU) is expected to amount to US$8.82.
In global comparison, most revenue will be generated United States (US$16.98bn in 2024).
With a projected rate of 25.8%, the user penetration in the Music Events market is highest Denmark.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Music Events market in Iran is experiencing significant growth and development in recent years. Customer preferences in the Music Events market in Iran have shifted towards live performances and concerts. Iranians have a deep appreciation for music and cultural events, and attending live concerts has become a popular form of entertainment. This preference for live music experiences is driven by the desire to connect with artists on a more personal level and to enjoy the unique atmosphere and energy of a live performance. Additionally, Iranians have shown a growing interest in international music acts, leading to an increase in the number of international artists performing in the country. Trends in the Music Events market in Iran include the rise of music festivals and the increasing popularity of local artists. Music festivals provide a platform for both local and international artists to showcase their talent and attract a diverse audience. These festivals have become an important part of Iran's cultural scene, drawing in music enthusiasts from across the country. Furthermore, local artists are gaining recognition and popularity, with many Iranian musicians achieving success both domestically and internationally. This trend has led to a greater demand for concerts featuring local artists, contributing to the growth of the Music Events market in Iran. Local special circumstances in Iran, such as cultural and religious traditions, have influenced the development of the Music Events market. Iran has a rich musical heritage, with traditional Persian music playing a significant role in the country's culture. The government has taken steps to promote and preserve traditional music, while also allowing for the growth of contemporary music genres. However, there are certain restrictions on the types of music that can be performed in public, particularly those with explicit content or that are deemed inappropriate according to Islamic values. These restrictions have shaped the music landscape in Iran, with artists and event organizers adapting to ensure compliance with cultural norms and regulations. Underlying macroeconomic factors, such as a growing middle class and increased disposable income, have also contributed to the development of the Music Events market in Iran. As the economy has improved, more Iranians have the financial means to attend music events and concerts. This has created a larger consumer base for the Music Events market, driving growth and attracting both local and international artists. Additionally, advancements in technology and social media have made it easier for event organizers to promote and sell tickets for music events, further fueling the growth of the market. Overall, the Music Events market in Iran is experiencing a period of growth and development, driven by customer preferences for live performances, the rise of music festivals, the popularity of local artists, local special circumstances, and underlying macroeconomic factors. With an increasing number of Iranians seeking out unique music experiences, the market is expected to continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.