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Online Dating - Iran

Iran
  • Revenue in the Online Dating market is projected to reach US$16.33m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 19.05%, resulting in a projected market volume of US$32.80m by 2028.
  • In the Online Dating market, the number of users is expected to amount to 9.4m users by 2028.
  • User penetration will be 6.4% in 2024 and is expected to hit 10.3% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$2.91.
  • In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
  • With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Definition:

The Online Dating market is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two noticeable examples are Tinder and Zoosk. In contrast to matchmaking services, online dating focuses on casual contacting and easy flirting among its members. The users normally carry out the search on their own. In doing so, they can apply search filters with regard to criteria such as age, location and other attributes.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

In-Scope

  • Apps and portals to flirt, chat or fall in love
  • Apps and portals that create matches based on users location such as Tinder
  • Apps and portals that create matches based on simple demographic criteria such as Badoo

Out-Of-Scope

  • Niche dating, such as portals or apps for vegetarians
  • Casual Dating for the search for non-committal sex
  • Offline dating agencies
  • Speed dating or similar events for singles
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Market Insights report

Dating Services: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Mar 2024

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Online Dating market in Iran has been experiencing significant growth in recent years.

    Customer preferences:
    Iranian customers are increasingly turning to online dating platforms to meet potential partners. This shift in behavior can be attributed to several factors. Firstly, the younger generation in Iran is becoming more open-minded and progressive, and they are looking for alternative ways to meet people outside of traditional social circles. Online dating provides them with a convenient and efficient way to connect with others who share similar interests and values. Additionally, the conservative nature of Iranian society makes it challenging for individuals to openly pursue romantic relationships, especially outside of marriage. Online dating platforms offer a discreet and safe environment for Iranians to explore their romantic options.

    Trends in the market:
    One of the key trends in the Iranian online dating market is the rise of niche platforms catering to specific demographics and interests. These platforms focus on connecting individuals based on shared cultural, religious, or lifestyle backgrounds. By targeting specific niches, these platforms are able to provide a more personalized and tailored experience for users, increasing their chances of finding compatible matches. Another trend is the increasing popularity of mobile dating apps. With the widespread use of smartphones in Iran, more and more people are accessing online dating platforms through mobile apps, making it even more convenient and accessible.

    Local special circumstances:
    The online dating market in Iran is unique due to the cultural and religious norms that shape relationships in the country. Traditional gender roles and expectations still play a significant role in Iranian society, and this is reflected in the online dating landscape. For example, many platforms cater to the needs of women by providing features that allow them to control who can contact them and initiate conversations. This empowers Iranian women to take a more active role in the dating process and maintain their privacy and security.

    Underlying macroeconomic factors:
    The growth of the online dating market in Iran can also be attributed to broader macroeconomic factors. Iran has a young and tech-savvy population, with a high internet penetration rate. This provides a fertile ground for the development of online dating platforms. Additionally, the increasing number of Iranians living in urban areas and pursuing higher education has created a demand for alternative ways to meet potential partners. The online dating market in Iran is also benefiting from the global trend of people marrying later in life and prioritizing their careers and personal development. As a result, individuals are turning to online dating as a way to find meaningful relationships in a time-efficient manner. In conclusion, the online dating market in Iran is experiencing growth due to changing customer preferences, the rise of niche platforms, the popularity of mobile apps, cultural and religious norms, and underlying macroeconomic factors. As Iranians become more comfortable with online dating and as the market continues to evolve, we can expect further developments and innovations in this space.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

    Digital

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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