The Event Tickets market in Iran has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in the Event Tickets market in Iran have shifted towards live entertainment experiences. Iranians are increasingly interested in attending concerts, music festivals, sports events, and theater performances. This can be attributed to the growing middle class and the desire for leisure activities and entertainment. Additionally, the younger generation in Iran is more open to Western cultural influences, which has led to an increased demand for international artists and events. Trends in the market have also played a role in the development of the Event Tickets market in Iran. The use of technology and online platforms for ticket purchasing has become more prevalent. Iranians are now able to easily access and purchase tickets for events through various online platforms, making the process more convenient and efficient. This has also opened up opportunities for international ticketing companies to enter the Iranian market and provide their services. Local special circumstances have also contributed to the growth of the Event Tickets market in Iran. The easing of international sanctions in recent years has led to increased cultural exchanges and the ability for international artists and performers to visit Iran. This has resulted in a greater variety of events and performances being available to the Iranian population, further driving the demand for event tickets. Underlying macroeconomic factors have also played a role in the development of the Event Tickets market in Iran. The improving economic conditions in the country have led to an increase in disposable income, allowing more Iranians to afford tickets to events. Additionally, the government has been supportive of the entertainment industry and has implemented policies to encourage its growth. This has created a favorable environment for the Event Tickets market to thrive. In conclusion, the Event Tickets market in Iran has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The increasing interest in live entertainment experiences, the use of technology for ticket purchasing, the easing of international sanctions, and the improving economic conditions in the country have all contributed to this development. The future of the Event Tickets market in Iran looks promising as the demand for live events continues to rise.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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