Cinema Tickets - Vietnam

  • Vietnam
  • Revenue in the Cinema Tickets market is projected to reach US$17.86m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.29%, resulting in a projected market volume of US$20.33m by 2028.
  • In the Cinema Tickets market, the number of users is expected to amount to 2.0m users by 2028.
  • User penetration will be 1.9% in 2024 and is expected to hit 2.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$9.21.
  • In global comparison, most revenue will be generated in China (US$6,963.00m in 2024).
  • With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

 
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Analyst Opinion

The Cinema Tickets market in Vietnam has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Vietnam have shifted towards a greater demand for entertainment experiences. With a growing middle class and increasing disposable income, more people in Vietnam are looking for ways to enjoy their leisure time. Going to the cinema has become a popular choice, as it offers a unique and immersive experience that cannot be replicated at home. Additionally, Vietnamese consumers are becoming more interested in international films, which has led to an increase in the number of foreign movies being screened in local cinemas. Trends in the market have also played a role in the growth of the Cinema Tickets market in Vietnam. The rise of digital technology has made it easier for people to access and purchase tickets online. This convenience has attracted more customers and made the cinema experience more accessible to a wider audience. Furthermore, cinema chains have been expanding their presence in Vietnam, opening new theaters in both urban and rural areas. This has increased the availability of cinema tickets and made it more convenient for people to enjoy movies on the big screen. Local special circumstances have contributed to the development of the Cinema Tickets market in Vietnam. The Vietnamese government has been actively promoting the country's film industry and supporting the growth of local cinema. This has led to an increase in the production of Vietnamese films and a greater emphasis on promoting and showcasing these films in local theaters. Additionally, the government has implemented policies to attract foreign film productions to Vietnam, further diversifying the movie offerings available to Vietnamese audiences. Underlying macroeconomic factors have also played a role in the growth of the Cinema Tickets market in Vietnam. The country's economy has been growing steadily, leading to an increase in disposable income and consumer spending. As people have more money to spend on leisure activities, the demand for cinema tickets has increased. Furthermore, Vietnam's young and growing population has contributed to the growth of the market, as younger generations are more likely to be interested in going to the cinema. In conclusion, the Cinema Tickets market in Vietnam has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As more people in Vietnam seek entertainment experiences and the cinema industry continues to expand, the market is expected to continue its upward trajectory.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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