Online Dating - Vietnam

Vietnam

Highlights

Revenue in the Online Dating market is projected to reach US$6.47m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -1.10%, resulting in a projected market volume of US$6.19m by 2028.
In the Online Dating market, the number of users is expected to amount to 3.5m users by 2028.
User penetration will be 3.3% in 2024 and is expected to hit 3.4% by 2028.
The average revenue per user (ARPU) is expected to amount to US$1.95.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Vietnam has been steadily growing in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Vietnam have shifted towards online dating platforms due to their convenience and accessibility. With the rise of smartphones and internet penetration, more people are turning to online dating as a way to meet potential partners. This trend is not unique to Vietnam, as online dating has become increasingly popular worldwide. However, in Vietnam, there is a particular emphasis on family and traditional values, which may make online dating a more appealing option for those seeking to find a partner who shares their cultural background and values. In addition to changing customer preferences, there are several trends in the online dating market in Vietnam. One trend is the increasing use of mobile dating apps. These apps allow users to connect with potential partners on the go, making it easier than ever to find a match. Another trend is the rise of niche dating platforms catering to specific interests or demographics. These platforms provide a more targeted approach to online dating, allowing users to find potential partners who share their hobbies, interests, or cultural background. Local special circumstances also play a role in the development of the online dating market in Vietnam. One such circumstance is the country's large young population. With a significant portion of the population being young adults, there is a growing demand for online dating services. Additionally, Vietnam has a high rate of urbanization, with more people moving to cities in search of better opportunities. This urbanization trend may contribute to the popularity of online dating, as people in cities may have less time to socialize and meet potential partners through traditional means. Underlying macroeconomic factors also contribute to the growth of the online dating market in Vietnam. The country's strong economic growth has led to an increase in disposable income, allowing more people to afford online dating services. Additionally, Vietnam's rapid technological advancements and improving internet infrastructure have made online dating more accessible to a larger segment of the population. In conclusion, the Online Dating market in Vietnam is experiencing steady growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. With the rise of smartphones and internet penetration, online dating has become a popular way for people in Vietnam to meet potential partners. The increasing use of mobile dating apps and the rise of niche dating platforms are also shaping the market. Additionally, Vietnam's large young population, high rate of urbanization, and strong economic growth contribute to the growth of the online dating market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.