Cinema Tickets - Ghana

Ghana

Highlights

Revenue in the Cinema Tickets market is projected to reach US$1.48m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.87%, resulting in a projected market volume of US$1.59m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 347.4k users by 2028.
User penetration will be 0.9% in 2024 and is expected to hit 0.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$5.12.
In global comparison, most revenue will be generated China (US$6.96bn in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest Norway.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Tickets market in Ghana is experiencing significant growth and development in recent years.

Customer preferences: Customers in Ghana have shown a growing interest in cinema tickets, with an increasing number of people choosing to spend their leisure time at the movies. This can be attributed to several factors. Firstly, Ghanaians have a strong affinity for movies, both local and international. They enjoy the cinematic experience and the opportunity to escape into a different world for a few hours. Additionally, the rise of social media and online platforms has made it easier for people to discover new movies and share their experiences with others. This has created a sense of excitement and anticipation around going to the cinema, further driving the demand for tickets.

Trends in the market: One of the key trends in the Cinema Tickets market in Ghana is the growth of multiplex cinemas. These modern, state-of-the-art cinemas offer a wide range of movie options and amenities, such as comfortable seating, high-quality sound systems, and food and beverage options. This trend is driven by the increasing disposable income of Ghanaians and their desire for a premium movie-watching experience. Multiplex cinemas also cater to the growing demand for international movies, providing a platform for both Hollywood blockbusters and independent films from around the world.

Local special circumstances: Ghana has a vibrant film industry, known as "Ghallywood," which produces a significant number of local movies each year. This has created a strong demand for cinema tickets among Ghanaians who want to support and enjoy local films. In addition, the government of Ghana has implemented policies to promote the local film industry, such as tax incentives and grants. This has further boosted the demand for cinema tickets, as Ghanaians are encouraged to watch and support local movies.

Underlying macroeconomic factors: The growth of the Cinema Tickets market in Ghana can also be attributed to several underlying macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, leading to an increase in disposable income. This has allowed more Ghanaians to afford cinema tickets and indulge in the movie-watching experience. Secondly, Ghana has a young and growing population, with a significant portion of the population under the age of 30. This demographic group is more likely to spend money on leisure activities, including going to the cinema. Lastly, the government's efforts to improve infrastructure and attract foreign investment have contributed to the development of the Cinema Tickets market in Ghana. The construction of new cinemas and the introduction of international movie releases have created a more diverse and exciting cinema landscape in the country. In conclusion, the Cinema Tickets market in Ghana is experiencing significant growth and development due to customer preferences for movies, the rise of multiplex cinemas, the support for local films, and underlying macroeconomic factors such as economic growth and a young population. As Ghana continues to develop and prosper, the demand for cinema tickets is expected to continue to rise, providing opportunities for both local and international film industries.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.