Sport Events - Ghana | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$3.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.85%, resulting in a projected market volume of US$2.90m by 2028.
In the Sport Events market, the number of users is expected to amount to 313.6k users by 2028.
User penetration will be 0.9% in 2024 and is expected to hit 0.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$10.35.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Ghana has been experiencing significant growth in recent years. Customer preferences have shifted towards more interactive and immersive sporting experiences, leading to an increase in the number and variety of sport events in the country. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market. Customer preferences in the Sport Events market in Ghana have evolved to prioritize interactive and immersive experiences. Sports enthusiasts are increasingly seeking opportunities to actively participate in sporting events rather than just being passive spectators. This has led to a rise in the popularity of events such as marathons, triathlons, and obstacle course races, where participants can challenge themselves physically and engage with the sport on a deeper level. Additionally, there is a growing demand for sports events that offer unique and memorable experiences, such as sports festivals and exhibition matches featuring international athletes. These preferences have driven the growth of the Sport Events market in Ghana, as event organizers and sports associations have responded by diversifying their offerings and providing more interactive and immersive experiences for participants. The Sport Events market in Ghana has also benefited from local special circumstances. Ghana has a rich sporting culture and a strong passion for sports, particularly football. The country has produced several talented athletes who have achieved international recognition, which has further fueled the enthusiasm for sports events. Additionally, Ghana has a growing middle class with increasing disposable income, which has allowed more individuals to participate in and attend sport events. The government has also shown support for the development of the sport industry, investing in infrastructure and facilities to host major sporting events. These local special circumstances have created a favorable environment for the growth of the Sport Events market in Ghana. Underlying macroeconomic factors have also played a role in the development of the Sport Events market in Ghana. The country has experienced steady economic growth in recent years, resulting in an expanding middle class with higher purchasing power. This has translated into increased spending on leisure activities, including sports events. Furthermore, Ghana has seen a rise in tourism, with more visitors coming to the country to experience its vibrant culture and natural beauty. Sports events have become an attractive draw for tourists, contributing to the growth of the market. The government has recognized the potential of sports tourism and has implemented policies to attract international sporting events to Ghana, further stimulating the market. In conclusion, the Sport Events market in Ghana is experiencing growth due to evolving customer preferences for interactive and immersive experiences, local special circumstances such as a strong sporting culture and growing middle class, and underlying macroeconomic factors such as economic growth and tourism. These factors have created a favorable environment for the development of the market, leading to an increase in the number and variety of sport events in Ghana.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.