Event Tickets - ASEAN

ASEAN

Revenue in the Event Tickets market is projected to reach US$1,428.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.12%, resulting in a projected market volume of US$1,615.00m by 2028.
The Sport Events market has a projected market volume of US$605.70m in 2024.
In global comparison, most revenue will be generated in the United States (US$36,260.00m in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$33.44 in 2024.
In the Event Tickets market, the number of users is expected to amount to 45.2m users by 2028.
User penetration in the Event Tickets market will be at 0.00 in 2024.

Key regions: Germany, India, China, Europe, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Event Tickets market in ASEAN is experiencing significant growth and development.

Customer preferences: Customers in ASEAN have shown a strong preference for attending live events and performances. The region has a rich cultural heritage and a vibrant arts and entertainment scene, which has contributed to the popularity of event tickets. Additionally, the rise of social media and online platforms has made it easier for customers to discover and purchase tickets for their favorite events.

Trends in the market: One of the key trends in the Event Tickets market in ASEAN is the increasing demand for international events. As the region becomes more connected and globalized, customers are seeking opportunities to experience international acts and performances. This has led to a rise in the number of international events being hosted in ASEAN countries, attracting both local and international customers. Another trend in the market is the growing popularity of online ticketing platforms. Customers in ASEAN are increasingly using online platforms to purchase event tickets, as it offers convenience and a wider selection of events. Online ticketing platforms also provide customers with the ability to compare prices and find the best deals, further driving the growth of the market.

Local special circumstances: Each country in ASEAN has its own unique set of local special circumstances that impact the Event Tickets market. For example, in Singapore, the government has actively promoted the development of the arts and entertainment industry, leading to a thriving events scene. In Thailand, the popularity of music festivals has soared in recent years, attracting both local and international attendees. These local special circumstances contribute to the overall growth and development of the Event Tickets market in ASEAN.

Underlying macroeconomic factors: The growth of the Event Tickets market in ASEAN can also be attributed to underlying macroeconomic factors. The region has experienced steady economic growth, which has led to an increase in disposable income and discretionary spending. As a result, customers have more financial resources to allocate towards attending events and purchasing event tickets. Additionally, the growth of the middle class in ASEAN has created a larger consumer base for the Event Tickets market. In conclusion, the Event Tickets market in ASEAN is witnessing significant growth and development. Customer preferences for live events, the rise of online ticketing platforms, local special circumstances, and underlying macroeconomic factors all contribute to the growth of the market. As the region continues to develop and become more connected, the Event Tickets market in ASEAN is expected to continue its upward trajectory.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.