Dating Services - Uganda | Statista Market Forecast

Revenue in the Dating Services market is projected to reach US$11.64m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 10.27%, resulting in a projected market volume of US$17.22m by 2028.
The Online Dating market has a projected market volume of US$6.74m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$5.11 in 2024.
In the Dating Services market, the number of users is expected to amount to 3.0m users by 2028.
User penetration in the Dating Services market will be at 4.5% in 2024.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts, or sexual partners. Both dating portals and apps are incorporated into the examination.

Structure:

The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The Matchmaking market contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contact and easy flirting among their members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Uganda is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Dating Services market in Uganda are shifting towards online platforms and mobile applications. With the increasing availability and affordability of smartphones and internet connectivity, more people are turning to online dating to meet potential partners. This trend is driven by the convenience and accessibility of online platforms, which allow users to connect with others from the comfort of their own homes. Additionally, online dating offers a wider pool of potential partners, increasing the chances of finding a compatible match. Trends in the market include the rise of niche dating platforms catering to specific interests and demographics. These specialized platforms target specific groups such as professionals, religious communities, or specific age groups. By catering to specific interests and preferences, these niche platforms are able to provide a more tailored and personalized dating experience, attracting users who are looking for a more specific type of relationship. Local special circumstances in Uganda also contribute to the development of the Dating Services market. Traditional dating methods, such as meeting through friends or family connections, are still prevalent in Ugandan society. However, with the increasing urbanization and globalization, the younger generation is embracing new ways of dating, including online platforms. This generational shift in attitudes towards dating is driving the growth of the market. Underlying macroeconomic factors, such as the steady economic growth and rising disposable incomes in Uganda, also play a role in the development of the Dating Services market. As people become more financially stable, they are more willing to spend money on dating services and experiences. This includes paying for premium features on dating apps, attending social events organized by dating platforms, or hiring professional matchmakers. In conclusion, the Dating Services market in Uganda is developing and growing due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the rise of niche dating platforms, the generational shift in attitudes towards dating, and the increasing disposable incomes are all contributing to the growth of the market. As these factors continue to evolve, the Dating Services market in Uganda is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.