Market Insights Digital eServices Event Tickets

Sport Events - Uganda

Uganda

Revenue in the Sport Events market is projected to reach US$3.73m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.38%, resulting in a projected market volume of US$4.60m by 2028.
In the Sport Events market, the number of users is expected to amount to 462.1k users by 2028.
User penetration will be 0.8% in 2024 and is expected to hit 0.8% by 2028.
The average revenue per user (ARPU) is expected to amount to US$9.29.
In global comparison, most revenue will be generated in the United States (US$16,430.00m in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

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Analyst Opinion

The Sport Events market in Uganda is experiencing significant growth and development in recent years.

Customer preferences: Ugandans have shown a growing interest in participating and spectating various sport events. They are increasingly seeking opportunities to engage in physical activities, whether it is through participating in organized sports events or attending live matches. This trend can be attributed to a growing awareness of the importance of leading an active lifestyle and the positive impact of sports on physical and mental well-being. Additionally, Ugandans have a strong sense of national pride and are passionate about supporting their local sports teams and athletes.

Trends in the market: One of the key trends in the Sport Events market in Uganda is the increasing number of organized sports events. From marathons and cycling races to football tournaments and basketball leagues, there is a wide range of events catering to different sports enthusiasts. This trend is driven by both local and international organizers who recognize the potential of the Ugandan market and the growing demand for sports events. Another trend in the market is the rise of sports tourism in Uganda. The country's natural beauty and diverse landscapes provide a unique backdrop for various outdoor sports events. This has attracted both local and international participants and spectators, contributing to the growth of the sport events market. Additionally, the government of Uganda has been actively promoting sports tourism as a means to boost the economy and attract foreign visitors.

Local special circumstances: Uganda has a rich sporting culture, with football being the most popular sport in the country. The local football league, known as the Uganda Premier League, attracts a large number of fans and generates significant revenue through ticket sales, sponsorships, and broadcasting rights. This has created a strong foundation for the development of the sport events market in Uganda. Furthermore, the success of Ugandan athletes on the international stage has also contributed to the growth of the sport events market. Athletes like Joshua Cheptegei and Halimah Nakaayi have achieved remarkable success in their respective sports, inspiring a new generation of athletes and attracting attention to Uganda as a sporting nation.

Underlying macroeconomic factors: The growing middle class in Uganda has played a significant role in the development of the sport events market. As disposable incomes rise, more individuals are able to afford to participate in sports events or attend matches as spectators. This has created a larger customer base for event organizers and has fueled the growth of the market. Additionally, the government of Uganda has recognized the potential of the sport events market and has implemented policies and initiatives to support its development. This includes investing in sports infrastructure, providing financial incentives for event organizers, and promoting sports education and training programs. These efforts have created a favorable environment for the growth of the sport events market in Uganda. In conclusion, the Sport Events market in Uganda is experiencing significant growth and development due to the increasing interest in sports among Ugandans, the rise of organized sports events, the emergence of sports tourism, the country's strong sporting culture, the success of Ugandan athletes, the growing middle class, and the government's support for the sport events sector. These factors are driving the market forward and creating opportunities for both local and international event organizers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.