Event Tickets - Uganda

Uganda

Highlights

Revenue in the Event Tickets market is projected to reach US$13.05m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.99%, resulting in a projected market volume of US$16.47m by 2028.
The Music Events market has a projected market volume of US$6.17m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$12.23 in 2024.
In the Event Tickets market, the number of users is expected to amount to 1.3m users by 2028.
User penetration in the Event Tickets market will be at 2.1% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Uganda is experiencing significant growth and development, driven by several key factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the positive trajectory of this market. Customer preferences in Uganda are shifting towards more experiential forms of entertainment, with a growing demand for live events and performances. Ugandans are increasingly seeking out opportunities to attend concerts, festivals, sports matches, and other live events, as they value the unique experiences and memories that these events provide. This shift in customer preferences is driving the demand for event tickets and contributing to the growth of the market. Trends in the market further support the development of the Event Tickets market in Uganda. The rise of digital platforms and online ticketing services has made it easier for customers to purchase tickets, increasing accessibility and convenience. This has also opened up new opportunities for event organizers to reach a wider audience and promote their events more effectively. Additionally, the emergence of social media and influencers has played a significant role in driving ticket sales, as people are influenced by their peers and online personalities to attend events. Local special circumstances in Uganda also contribute to the growth of the Event Tickets market. The country has a vibrant and diverse cultural scene, with a rich tradition of music, dance, and other forms of performing arts. This cultural heritage, combined with the increasing number of local and international artists and performers coming to Uganda, creates a thriving market for event tickets. Furthermore, the government and private sector have been actively promoting the tourism industry, attracting more visitors to the country who are interested in attending local events and experiencing the vibrant cultural scene. Underlying macroeconomic factors also play a role in the development of the Event Tickets market in Uganda. The country's economy has been growing steadily in recent years, resulting in an expanding middle class with higher disposable incomes. This has led to increased consumer spending on entertainment and leisure activities, including the purchase of event tickets. Additionally, the government has been investing in infrastructure development, including the construction of modern event venues and stadiums, which has further boosted the market for event tickets. In conclusion, the Event Tickets market in Uganda is experiencing significant growth and development due to shifting customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As Ugandans increasingly seek out live experiences and entertainment, the demand for event tickets continues to rise. The availability of digital platforms and online ticketing services, along with the vibrant cultural scene and growing economy, further support the positive trajectory of this market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.