Casual Dating - Turkmenistan

Turkmenistan

Highlights

Revenue in the Casual Dating market is projected to reach US$321.00k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -42.43%, resulting in a projected market volume of US$35.26k by 2028.
In the Casual Dating market, the number of users is expected to amount to 129.2k users by 2028.
User penetration will be 1.7% in 2024 and is expected to hit 1.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$3.02.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Casual dating, a popular trend in many countries, is also gaining traction in Turkmenistan. This form of dating, characterized by a relaxed and non-committal approach, is appealing to a growing number of individuals in the country.

Customer preferences: In Turkmenistan, as in many other countries, customer preferences for casual dating are driven by several factors. Firstly, the younger generation, who are more open-minded and progressive, are increasingly embracing the concept of casual dating. They see it as a way to explore their options and meet new people without the pressure of a serious commitment. Additionally, the fast-paced and busy lifestyle of many individuals in Turkmenistan makes casual dating an attractive option. It allows them to socialize and have fun without the time-consuming demands of a committed relationship.

Trends in the market: The casual dating market in Turkmenistan is witnessing several key trends. Firstly, there has been a rise in the popularity of online dating platforms and apps. These platforms provide a convenient and discreet way for individuals to connect with potential partners. They offer features such as profile customization, chat options, and location-based matching, making it easier for people to find like-minded individuals for casual dating. Furthermore, the COVID-19 pandemic has accelerated the adoption of online dating in Turkmenistan, as people turned to virtual platforms to meet and interact with others during lockdowns and social distancing measures.

Local special circumstances: Turkmenistan, with its conservative cultural norms and traditional values, presents some unique challenges for the casual dating market. The society places a strong emphasis on family and marriage, and casual dating is not widely accepted or openly discussed. As a result, individuals who engage in casual dating may face social stigma and judgment from their peers and families. This can make it difficult for them to openly pursue casual relationships and may lead to a more discreet approach to dating.

Underlying macroeconomic factors: The development of the casual dating market in Turkmenistan is also influenced by underlying macroeconomic factors. Economic growth and increasing urbanization have led to changes in lifestyle and social dynamics. As more people move to cities and experience greater economic freedom, they are more likely to explore alternative forms of relationships, such as casual dating. Additionally, the growing influence of Western culture and media has also played a role in shaping attitudes towards dating and relationships in Turkmenistan. In conclusion, the casual dating market in Turkmenistan is growing as customer preferences evolve and societal norms shift. The rise of online dating platforms, the fast-paced lifestyle of individuals, and changing cultural dynamics are all contributing to the increasing popularity of casual dating in the country. However, the conservative nature of Turkmen society and the potential for social stigma present unique challenges for the market. Nonetheless, as Turkmenistan continues to modernize and adapt to global trends, it is likely that the casual dating market will continue to develop and expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.