Online Dating - Turkmenistan

Turkmenistan

Highlights

Revenue in the Online Dating market is projected to reach US$1.09m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.13%, resulting in a projected market volume of US$1.33m by 2028.
In the Online Dating market, the number of users is expected to amount to 205.6k users by 2028.
User penetration will be 2.6% in 2024 and is expected to hit 3.1% by 2028.
The average revenue per user (ARPU) is expected to amount to US$6.59.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Turkmenistan is experiencing steady growth, driven by changing customer preferences and the increasing influence of global trends. Customer preferences in the Online Dating market in Turkmenistan are shifting towards convenience and efficiency. As people lead busy lives, they are increasingly turning to online platforms to meet potential partners. This trend is not unique to Turkmenistan, but is seen worldwide as well. The ease of creating a profile, browsing through potential matches, and initiating conversations online appeals to individuals who are looking for a more efficient way to find love. In addition to convenience, customer preferences in Turkmenistan are also influenced by global trends in the Online Dating market. The rise of social media and the increasing use of smartphones have made online dating more accessible and acceptable. People are now more comfortable using technology to connect with others and are open to the idea of meeting potential partners online. This trend is seen in many countries around the world and is contributing to the growth of the Online Dating market in Turkmenistan. The Online Dating market in Turkmenistan is also shaped by local special circumstances. The country has a relatively small population, which means that the pool of potential partners may be limited. Online dating platforms provide an opportunity for individuals to connect with a larger network of people and increase their chances of finding a compatible match. This is particularly important in a country like Turkmenistan, where traditional dating methods may be more challenging due to cultural and social norms. Underlying macroeconomic factors also play a role in the development of the Online Dating market in Turkmenistan. As the country's economy continues to grow and modernize, more people are gaining access to the internet and smartphones. This has led to an increase in the number of people using online dating platforms. Additionally, as the country becomes more connected to the global economy, individuals are being exposed to international trends and adopting new ways of meeting potential partners. In conclusion, the Online Dating market in Turkmenistan is growing due to changing customer preferences, the influence of global trends, local special circumstances, and underlying macroeconomic factors. As online dating becomes more accepted and accessible, it is likely that the market will continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.