Event Tickets - Turkmenistan

Turkmenistan

Highlights

Revenue in the Event Tickets market is projected to reach US$3.59m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.25%, resulting in a projected market volume of US$3.77m by 2028.
The Music Events market has a projected market volume of US$1.58m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$21.39 in 2024.
In the Event Tickets market, the number of users is expected to amount to 184.5k users by 2028.
User penetration in the Event Tickets market will be at 2.6% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Turkmenistan is experiencing significant growth and development.

Customer preferences: Customers in Turkmenistan are increasingly interested in attending various events, including concerts, sports matches, and cultural performances. They are willing to spend their money on tickets to these events as a form of entertainment and leisure. The demand for event tickets is driven by the desire to experience live performances and be part of the social atmosphere that these events offer.

Trends in the market: One of the key trends in the Event Tickets market in Turkmenistan is the increasing availability and accessibility of online ticket platforms. This trend is driven by the growing use of smartphones and internet penetration in the country. Customers can now easily browse and purchase tickets for their desired events through online platforms, which offer convenience and a wide range of options. This trend has significantly expanded the customer base for event tickets and has contributed to the overall growth of the market. Another trend in the market is the diversification of events and performances. Turkmenistan is witnessing an increase in the number of international artists and performers visiting the country, as well as the emergence of local talent. This has led to a wider variety of events being organized, catering to different interests and preferences. As a result, customers have more options to choose from, leading to increased ticket sales.

Local special circumstances: Turkmenistan has a rich cultural heritage and a strong emphasis on traditional arts and music. This has created a demand for events that showcase the country's cultural identity. Traditional music concerts, dance performances, and theater shows are particularly popular among the local population. The government also actively promotes and supports cultural events, which further contributes to the growth of the Event Tickets market.

Underlying macroeconomic factors: The growing economy of Turkmenistan, driven by its natural gas reserves, has resulted in an increase in disposable income among the population. This has allowed people to allocate more of their budget towards entertainment activities, including attending events. Additionally, the government's efforts to diversify the economy and promote tourism have attracted more international events and performers to the country, further boosting the demand for event tickets. In conclusion, the Event Tickets market in Turkmenistan is developing due to changing customer preferences, the availability of online ticket platforms, the diversification of events, the emphasis on cultural performances, and the country's growing economy. These factors have contributed to the increased demand for event tickets and the overall growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.