Casual Dating - Lebanon

Lebanon

Highlights

Revenue in the Casual Dating market is projected to reach US$166.20k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.45%, resulting in a projected market volume of US$176.00k by 2028.
In the Casual Dating market, the number of users is expected to amount to 88.5k users by 2028.
User penetration will be 1.5% in 2024 and is expected to hit 1.4% by 2028.
The average revenue per user (ARPU) is expected to amount to US$1.73.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Lebanon has been experiencing significant growth in recent years.

Customer preferences: Lebanese consumers have shown a growing interest in casual dating, seeking connections outside of traditional long-term relationships. This shift in customer preferences can be attributed to various factors, including changing societal norms and increased exposure to Western culture through media and the internet. Lebanese individuals are increasingly open to exploring casual relationships, seeking companionship and fun without the commitment and responsibilities associated with long-term partnerships.

Trends in the market: One of the key trends in the casual dating market in Lebanon is the rise of online dating platforms and mobile applications. These platforms provide a convenient and discreet way for individuals to connect with potential partners, allowing them to browse through profiles and initiate conversations. The ease of use and wide range of options available on these platforms have contributed to their popularity among Lebanese consumers. Another trend in the market is the growing acceptance of casual dating among different age groups. While initially popular among younger generations, casual dating is now being embraced by older individuals as well. This can be attributed to the increasing number of divorce cases in Lebanon, as well as a general shift in societal attitudes towards relationships and marriage. As a result, casual dating has become a mainstream concept in the country.

Local special circumstances: Lebanon's unique cultural and social dynamics have also played a role in the development of the casual dating market. The country is known for its vibrant nightlife and liberal attitudes towards relationships, which has created an environment conducive to casual dating. Additionally, Lebanon has a large expatriate community, with individuals from different backgrounds and nationalities residing in the country. This diversity has contributed to the popularity of casual dating, as it allows people to connect with individuals from different cultures and experiences.

Underlying macroeconomic factors: Lebanon's economy has faced significant challenges in recent years, including political instability and an economic crisis. These factors have had an impact on the dating market as well. With limited financial resources and uncertainty about the future, many individuals are hesitant to commit to long-term relationships. Casual dating offers a more flexible and affordable option for companionship, allowing people to focus on personal growth and enjoyment without the financial burden of traditional dating. In conclusion, the casual dating market in Lebanon is experiencing growth due to changing customer preferences, the rise of online dating platforms, growing acceptance among different age groups, unique local circumstances, and underlying macroeconomic factors. As Lebanese consumers continue to seek connections outside of traditional long-term relationships, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.