Online Dating - Lebanon

Lebanon

Highlights

Revenue in the Online Dating market is projected to reach US$1.34m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.53%, resulting in a projected market volume of US$1.54m by 2028.
In the Online Dating market, the number of users is expected to amount to 371.5k users by 2028.
User penetration will be 5.0% in 2024 and is expected to hit 6.0% by 2028.
The average revenue per user (ARPU) is expected to amount to US$4.13.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Lebanon has been steadily growing in recent years, driven by changing customer preferences and the increasing acceptance of online dating as a way to meet potential partners. Customer preferences in the Online Dating market in Lebanon have shifted towards convenience and efficiency. With busy lifestyles and limited time for socializing, many people are turning to online dating platforms to find compatible partners. These platforms offer a convenient way to connect with others and provide a wide range of options to choose from. Additionally, the anonymity provided by online dating allows individuals to be more open and honest about their preferences and expectations, leading to more successful matches. One of the key trends in the Online Dating market in Lebanon is the rise of niche dating platforms. While mainstream dating apps and websites are popular, there is also a growing demand for platforms that cater to specific interests or communities. This trend reflects the desire for more personalized and targeted matchmaking experiences, as well as the increasing diversity of the online dating market. Another trend in the Online Dating market in Lebanon is the integration of advanced technologies. Many dating platforms are incorporating features such as artificial intelligence and machine learning algorithms to improve the accuracy of match recommendations and enhance the overall user experience. These technologies analyze user data and behavior to identify potential matches based on compatibility and shared interests, increasing the likelihood of successful connections. Local special circumstances in the Online Dating market in Lebanon include cultural and religious factors. Lebanon is a multicultural country with a diverse population, and dating customs can vary among different communities. Some individuals may prefer to use online dating platforms to connect with others who share their cultural or religious background, while others may be more open to dating outside of their community. Understanding and catering to these specific preferences and needs is crucial for dating platforms operating in Lebanon. Underlying macroeconomic factors also play a role in the development of the Online Dating market in Lebanon. Economic stability and increasing internet penetration rates have contributed to the growth of online dating platforms. As more people gain access to the internet and smartphones, the potential user base for online dating expands. Additionally, the rising number of young adults entering the dating pool and the increasing number of people delaying marriage are driving factors for the growth of the online dating market. Overall, the Online Dating market in Lebanon is experiencing steady growth due to changing customer preferences, the rise of niche platforms, the integration of advanced technologies, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is important for dating platforms to stay updated with the latest trends and cater to the unique needs of Lebanese users.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.