Digital Health - Lebanon | Statista Market Forecast

In 2024, the projected revenue in the Digital Health market in Lebanon is expected to reach US$51.86m.
Looking ahead, the market is expected to grow at an annual growth rate (CAGR 2024-2029) of 6.93%, resulting in a projected market volume of US$72.50m by 2029.
The average revenue per user (ARPU) is forecasted to amount to US$34.75.
In comparison to other countries, United States is expected to generate the most revenue in the Digital Health market, reaching US$47.12bn in 2024.
However, in Lebanon, the largest market will be Digital Fitness & Well-Being, with a total revenue value of US$34.59m in 2024.
Lebanon's digital health market is rapidly growing, with a surge in telemedicine services and mobile health applications.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

Amidst the growing digital transformation in Lebanon, the Digital Health market is experiencing significant developments across various segments.

Customer preferences: Lebanese consumers are increasingly turning to digital health solutions for convenience, accessibility, and efficiency. The younger population, in particular, is more inclined towards using digital fitness and well-being apps to track their health metrics and stay fit. Online doctor consultations are gaining popularity among busy urban professionals who seek quick medical advice without the hassle of traditional clinic visits. Moreover, the digital treatment and care segment is witnessing traction from patients with chronic conditions who require continuous monitoring and personalized care.

Trends in the market: In Lebanon, the digital fitness and well-being sector is witnessing a surge in demand for virtual workout classes, personalized fitness plans, and health tracking features. This trend is driven by the increasing awareness of the importance of leading a healthy lifestyle and the convenience of accessing fitness resources from anywhere. Online doctor consultation platforms are expanding their services to offer a wide range of medical specialties, catering to diverse healthcare needs of the population. Additionally, the digital treatment and care market is evolving with the adoption of telemedicine solutions, remote patient monitoring devices, and AI-powered healthcare platforms to deliver more efficient and personalized healthcare services.

Local special circumstances: The Digital Health market in Lebanon is uniquely positioned to address the challenges faced by the healthcare system, such as limited access to quality healthcare services in remote areas and long waiting times in urban centers. The country's relatively high internet penetration rate and tech-savvy population create a favorable environment for the adoption of digital health solutions. Moreover, the ongoing economic crisis and political instability have underscored the importance of innovative healthcare delivery models that can bridge the gaps in the traditional healthcare system.

Underlying macroeconomic factors: The macroeconomic landscape in Lebanon, characterized by economic uncertainty, inflation, and currency devaluation, has pushed both healthcare providers and consumers to seek cost-effective and efficient healthcare solutions. Digital health technologies offer a promising avenue to streamline healthcare delivery, reduce operational costs, and improve patient outcomes. As the government and private sector continue to invest in digital infrastructure and healthcare innovation, the Digital Health market in Lebanon is poised for further growth and transformation.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.