Casual Dating - Cambodia

Cambodia

Highlights

Revenue in the Casual Dating market is projected to reach US$1.57m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.28%, resulting in a projected market volume of US$2.15m by 2028.
In the Casual Dating market, the number of users is expected to amount to 392.6k users by 2028.
User penetration will be 1.7% in 2024 and is expected to hit 2.1% by 2028.
The average revenue per user (ARPU) is expected to amount to US$5.30.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Cambodia has been experiencing significant growth in recent years, driven by changing customer preferences and the influence of global trends. Customer preferences in the Casual Dating market have shifted towards more casual and non-committal relationships, as individuals seek to explore their options and enjoy the freedom that comes with casual dating. This trend is not unique to Cambodia, but rather reflects a global shift in attitudes towards relationships and dating. With the rise of technology and social media, people have more opportunities to connect with others and explore different dating options. In addition to changing customer preferences, there are several trends in the Casual Dating market in Cambodia that are driving its growth. One trend is the increasing popularity of online dating platforms and mobile dating apps. These platforms provide a convenient and accessible way for individuals to meet new people and arrange casual dates. The ease of use and wide range of options available on these platforms have made them a popular choice among Cambodian individuals looking for casual dating experiences. Another trend in the Casual Dating market in Cambodia is the growing acceptance of casual relationships and non-traditional forms of dating. In the past, casual dating was often frowned upon and seen as taboo in Cambodian society. However, as attitudes towards relationships and dating have become more liberal, there has been a shift towards accepting and embracing casual dating. This has created a more open and inclusive environment for individuals to explore their dating options. Local special circumstances in Cambodia also contribute to the development of the Casual Dating market. Cambodia is a rapidly developing country with a young and urban population. As the country continues to modernize and urbanize, individuals have more opportunities to meet new people and engage in casual dating. Additionally, the tourism industry in Cambodia attracts a large number of international visitors, creating a diverse and dynamic dating scene. Underlying macroeconomic factors also play a role in the growth of the Casual Dating market in Cambodia. The country's strong economic growth and rising disposable incomes have contributed to an increase in leisure activities, including dating. As individuals have more disposable income, they are more likely to spend money on casual dating experiences. In conclusion, the Casual Dating market in Cambodia is experiencing growth due to changing customer preferences, global trends, and local special circumstances. The increasing popularity of online dating platforms and the growing acceptance of casual relationships have fueled this growth. Additionally, the country's rapid development, young and urban population, and strong economy have created a favorable environment for the Casual Dating market to thrive.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.