Dating Services - Cambodia

Cambodia

Highlights

Revenue in the Dating Services market is projected to reach US$7.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.15%, resulting in a projected market volume of US$9.49m by 2028.
The Online Dating market has a projected market volume of US$4.19m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$8.49 in 2024.
In the Dating Services market, the number of users is expected to amount to 1.1m users by 2028.
User penetration in the Dating Services market will be at 4.8% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Cambodia has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the dating services market have shifted towards online platforms, as more Cambodians are embracing technology and the convenience it offers. Online dating allows individuals to connect with potential partners from the comfort of their own homes, eliminating the need for traditional dating methods. This trend is not unique to Cambodia, as online dating has gained popularity worldwide due to its accessibility and efficiency. In addition to the convenience factor, online dating platforms also offer a wider pool of potential partners compared to traditional methods. This is particularly appealing to young Cambodians who are looking to expand their social circles and meet people outside of their immediate network. The ability to filter and match with individuals based on specific criteria further enhances the online dating experience, making it a preferred choice for many. One of the key trends in the Cambodian dating services market is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious or cultural preferences, and provide a more targeted approach to finding a compatible partner. This trend reflects the growing diversity within the Cambodian society and the desire for individuals to connect with like-minded individuals. Local special circumstances in Cambodia have also contributed to the growth of the dating services market. Traditional Cambodian culture places a strong emphasis on family and marriage, and there is often pressure on individuals to find a partner and settle down at a relatively young age. However, societal norms are evolving, and more young Cambodians are choosing to prioritize their careers and personal growth before entering into committed relationships. This shift in attitudes has created a demand for dating services that cater to individuals who are not yet ready for marriage but still want to explore romantic connections. Underlying macroeconomic factors have also played a role in the development of the dating services market in Cambodia. The country's economic growth has led to an increase in disposable income, allowing more Cambodians to afford dating services and invest in their personal lives. Additionally, the growing urbanization and access to technology have made online dating more accessible to a larger segment of the population. In conclusion, the Dating Services market in Cambodia is experiencing growth due to changing customer preferences, the rise of online dating platforms, and the evolving societal norms. Niche dating platforms and the desire for personal growth before marriage are also driving factors in this market. The underlying macroeconomic factors of economic growth and increased access to technology have further contributed to the development of the dating services market in Cambodia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.