eServices

Revenue in the eServices market is projected to reach US$52.63m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.21%, resulting in a projected market volume of US$59.72m by 2028.
The Dating Services market is expected to show a revenue growth of 7.6% in 2025.0.
The Event Tickets market has a projected market volume of US$45.43m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$38.28 in 2024.
In the Event Tickets market, the number of users is expected to amount to 1.3m users by 2028.
User penetration in the Event Tickets market will be at 6.7% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Cambodia has been experiencing significant growth in recent years.

Customer preferences: Cambodian consumers have shown a strong preference for online services, driven by the increasing availability of internet access and smartphones in the country. With a young and tech-savvy population, Cambodians are embracing eServices as a convenient and efficient way to access various goods and services. This includes online shopping, food delivery, ride-hailing, and digital payment platforms.

Trends in the market: One of the key trends in the eServices market in Cambodia is the rapid growth of e-commerce. Online shopping platforms have gained popularity among Cambodian consumers, offering a wide range of products and competitive prices. This trend is fueled by the convenience of shopping from home and the ability to compare prices and read customer reviews. Additionally, the COVID-19 pandemic has further accelerated the adoption of e-commerce as people turned to online shopping to meet their needs during lockdowns and social distancing measures. Another trend in the eServices market is the rise of food delivery platforms. Cambodians are increasingly relying on food delivery services to order meals from their favorite restaurants, saving time and effort. This trend is driven by the convenience of having food delivered to their doorstep, especially in urban areas where people have busy lifestyles. Furthermore, the COVID-19 pandemic has boosted the demand for food delivery services as people sought to minimize their exposure to crowded places. Digital payment platforms are also gaining traction in Cambodia. With the increasing popularity of online shopping and the need for contactless payments during the pandemic, more Cambodians are using digital payment methods to make transactions. Mobile wallets and online payment gateways have made it easier for people to pay for goods and services without the need for physical cash. This trend is supported by the government's efforts to promote digital financial services and financial inclusion in the country.

Local special circumstances: Cambodia's eServices market has its unique characteristics and challenges. While internet penetration is increasing, there is still a significant portion of the population without access to the internet, especially in rural areas. This digital divide poses a challenge for eService providers in reaching a wider customer base. However, efforts are being made to improve internet infrastructure and expand connectivity to underserved areas. Another challenge is the low level of trust in online transactions among Cambodian consumers. Many people are still hesitant to provide their personal and financial information online due to concerns about privacy and security. Building trust and ensuring the safety of online transactions are crucial for the further development of the eServices market in Cambodia.

Underlying macroeconomic factors: The growth of the eServices market in Cambodia is supported by favorable macroeconomic factors. The country's strong economic growth, rising disposable incomes, and urbanization have created a conducive environment for the adoption of eServices. Additionally, the government's efforts to promote digitalization and attract investment in the technology sector have contributed to the development of the eServices market. In conclusion, the eServices market in Cambodia is experiencing significant growth driven by customer preferences for online services, such as e-commerce, food delivery, and digital payments. While there are challenges related to internet access and trust in online transactions, the favorable macroeconomic factors and government initiatives are supporting the development of the eServices market in Cambodia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.