TV & Video - Worldwide

The TV & Video market is witnessing mild growth globally, influenced by factors such as evolving consumer preferences for on-demand content, increased competition among streaming services, and the ongoing transition from traditional viewing habits to digital platforms.

Customer preferences: Consumers are increasingly gravitating towards personalized viewing experiences, driven by the rise of streaming platforms that offer tailored content recommendations. There is a notable preference for binge-watching series, reflecting a cultural shift towards immersive storytelling. Additionally, younger demographics, particularly Gen Z, are favoring short-form video content on social media platforms, reshaping traditional viewing habits. This trend towards on-demand access is further enhanced by mobile consumption, as consumers prioritize flexibility in how and when they engage with TV and video content.

Trends in the market: In the global TV & Video Market, streaming services continue to dominate, with platforms investing heavily in original content to attract and retain subscribers. The trend of binge-watching is reshaping content release strategies, as audiences prefer entire seasons available at once. Additionally, the rise of short-form video on platforms like TikTok is influencing traditional media consumption, particularly among younger viewers who favor quick, engaging content. These shifts are prompting industry stakeholders to rethink advertising strategies and enhance user engagement through interactive and personalized viewing experiences.

Local special circumstances: In the United States, the TV & Video market thrives on a competitive landscape with diverse streaming options and a strong emphasis on original content, driven by a culture of consumer choice and high disposable income. In Mainland China, regulatory restrictions shape content availability, pushing platforms to prioritize local narratives while fostering a boom in short-form video content among younger audiences. Japan's unique blend of traditional media and anime influences viewing habits, leading to a strong market for niche content. Meanwhile, the UK market reflects a blend of public broadcasting and subscription services, with a growing trend toward localized content that resonates with regional audiences.

Underlying macroeconomic factors: The TV & Video market's evolution is significantly shaped by macroeconomic factors such as consumer spending trends, technological advancements, and regulatory environments. In the U.S., robust consumer confidence and high disposable income fuel demand for diverse streaming services and premium content. Conversely, in Mainland China, stringent regulatory frameworks restrict foreign content while promoting local productions, impacting market dynamics. Japan's aging population drives demand for both traditional media and niche anime content, while the UK's mixed model of public and subscription services thrives amid a focus on regional storytelling, reflecting broader economic stability and cultural investment.

Data coverage:

Modeling approach / market size:

Forecasts:

Additional notes: