Market Insights Digital Digital Media Video-on-Demand

Video Streaming (SVoD) - Baltics

Baltics

The Video Streaming (SVoD) market) market in the Baltics is expected to witness significant growth in the coming years.
According to projections, the market's revenue is projected to reach US$31.30m by 2024.
Furthermore, it is anticipated that the market will experience a compound annual growth rate (CAGR 2024-2027) of 6.78%, resulting in a projected market volume of US$38.11m by 2027.
In comparison to other countries globally, United States is anticipated to generate the highest revenue in the Video Streaming (SVoD) market) market, reaching US$43,970.00m in 2024.
The average revenue per user (ARPU) in the Video Streaming (SVoD) market) market is projected to be US$48.44 in 2024.
This metric provides an insight into the average monetary contribution of each user to the market.
Moreover, the number of users in the Video Streaming (SVoD) market) market is expected to reach 0.7m users by 2027.
This growth in user base indicates the increasing popularity and adoption of video streaming services in the Baltics.
The user penetration rate, which represents the percentage of the population using video streaming services, is projected to be 5.6% in 2024.
This is expected to increase to 6.4% by 2027, indicating a higher proportion of the population embracing this form of entertainment.
The SVoD market in the Baltics is experiencing rapid growth, with local platforms such as TVPlay Home and Go3 gaining popularity among consumers.

Key regions: South Korea, Japan, United States, India, United Kingdom

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Analyst Opinion

While the growth of Video Streaming services like Netflix and Amazon Prime Video is not over, we assume that the adoption of such services will soon reach its peak, especially in developed countries. New offers such as Apple TV+ might attract new customers, but the general lack of willingness to pay in huge potential markets like China will cap the growth in this market on a global scale.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video-on-Demand market. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.