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Games Live Streaming - Southeast Asia

Southeast Asia

The Games Live Streaming market in Southeast Asia is projected to reach a revenue of US$0.61bn in 2024.
This represents a significant growth potential for the market in the coming years.
It is expected that the market will continue to grow at an annual growth rate (CAGR 2024-2027) of 9.00%.
This growth trajectory is projected to result in a market volume of US$0.79bn by 2027.
Furthermore, it is anticipated that the number of users in the Games Live Streaming market will increase to 136.4m users by 2027.
This indicates a strong user base in the region, highlighting the popularity and demand for live streaming gaming content.
In terms of user penetration, it is estimated to be 15.5% in 2024, and is expected to reach 15.5% by 2027.
This suggests that the market has the potential for further growth and expansion, as more individuals in Southeast Asia embrace the gaming live streaming trend.
When comparing the revenue generated in the Games Live Streaming market globally, it is noteworthy that China is expected to lead the way.
In 2024, China is projected to generate a revenue of US$2,581.00m, indicating its dominance in the market segment.
The average revenue per user (ARPU) in the Games Live Streaming market is projected to amount to US$5.64 in 2024.
This metric provides insights into the financial performance of the market and indicates the average spending of users on gaming live streaming platforms.
Overall, the Games Live Streaming market in Southeast Asia shows great potential for growth and development.
With a projected increase in revenue, user base, and average revenue per user, it is clear that this market segment is gaining traction and becoming increasingly popular in the region.
In Southeast Asia, live streaming of gaming has experienced a surge in popularity, with countries like Indonesia and Thailand leading the way in terms of viewership and engagement.

Key regions: South Korea, France, Germany, India, United States

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Currency

Analyst Opinion

Live streaming platforms, such as Twitch, have experienced significant growth in recent years and are becoming increasingly popular. Twitch is primarily known as a gaming streaming platform, and this trend is expected to continue. However, Twitch is also expanding into other categories such as music, talk shows, and creative content to diversify its offerings. The platform is facing increased competition from new entrants like Facebook Gaming and YouTube Gaming, but Twitch has multiple monetization options for streamers which makes it well-positioned in the market. To enhance the user experience, live streaming platforms are also incorporating more interactive features such as chatbots, polls, and other tools to engage audiences.

The Games live streaming market is growing due to several factors, including the increasing popularity of mobile gaming, the growth of esports, advancements in technology, and the accessibility and affordability of streaming tools. The rise of the internet and its increasing use as a source of entertainment has also driven growth in the market, as more people seek out gaming content and live streams. Additionally, the rise of social media has made it easier for content creators to reach and engage with their audiences, further boosting the growth of the Games live streaming market.

In terms of forecast, the live streaming market is expected to continue to experience strong growth in the coming years.

Methodology

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.