Market Insights Digital Digital Media Video Games

Download Games - Southeast Asia

Southeast Asia

The Download Games market in Southeast Asia is anticipated to witness significant growth in the coming years.
It is projected that the revenue in this market will reach an impressive US$1.10bn by 2024.
Furthermore, the market is expected to demonstrate a steady annual growth rate (CAGR 2024-2027) of 4.91%, resulting in a projected market volume of US$1.27bn by 2027.
In terms of user base, it is estimated that the number of users in the Download Games market will reach 124.3m users by 2027.
This indicates a promising growth potential for the market.
The user penetration rate, which measures the percentage of the population using Download Games market, is predicted to increase from 17.4% in 2024 to 17.5% by 2027.
When compared globally, United States is expected to generate the highest revenue in the Download Games market, reaching a staggering US$5,054.00m in 2024.
This highlights the strong presence and dominance of the United States in this market segment.
Lastly, the average revenue per user (ARPU) in the Download Games market is projected to amount to US$9.07 in 2024.
This metric is indicative of the financial value generated by each user in the market.
Overall, these figures illustrate the promising growth potential of the Download Games market in Southeast Asia and the significant role it plays in the global gaming industry.
The popularity of mobile download games in Southeast Asia continues to soar, with Thailand leading the region in terms of user engagement and revenue.

Key regions: Japan, South Korea, France, Europe, India

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Currency

Analyst Opinion

With rising prosperity and connection speeds in emerging and developing countries, the Download Games market will continue to grow steadily over the next few years. New offers like subscription-based game libraries (e. g., Uplay+) will power this development even further. However, upcoming technical innovations such as game streaming might have the same impact on the Download Games market as Music Streaming had on Music Downloads.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.