eMagazines - Worldwide | Statista Market Forecast

Revenue in the eMagazines market in the world is projected to reach US$4.93bn in 2025.
Revenue is expected to demonstrate an annual growth rate (CAGR 2025-2029) of 2.41%, leading to a projected market volume of US$5.42bn by 2029.
In the eMagazines market in the world, the number of users is anticipated to reach 594.3m users by 2029.
User penetration is projected to be 7.1% in 2025, with expectations to increase to 7.4% by 2029.
The average revenue per user (ARPU) is forecasted to amount to US$8.94.
In a global context, the majority of revenue will be generated the United States, amounting to US$1.65bn in 2025.
The global eMagazine market is witnessing a surge in demand as consumers increasingly favor digital content over traditional print media for convenience and accessibility.

Definition:

The eMagazines market represents the digital adaptation of traditional print magazines into electronic formats that can be accessed via the internet or dedicated mobile applications. This market offers readers the flexibility to explore a wide range of magazine topics, including lifestyle, fashion, technology, entertainment, and more, through interactive and visually appealing digital editions, often optimized for viewing on various digital devices, such as tablets, smartphones, and e-readers.

Additional Information:

The market encompasses key metrics, including revenues and average revenue per user (ARPU), with revenues derived from various sources, including individual purchases of digital magazine issues, subscriptions to eMagazine services and consumer spending on digital publication. Key players in the market are companies such as Magzter, Texture (formerly Next Issue Media), and Zinio.

Paid downloads of digital replicas of printed consumer, trade or business magazines
Single paid downloads or subscriptions
Included subscription-based services, such as Readly.com

Digital paid content on websites of magazines and academic journals (non-replica)
Bundled subscriptions where digital editions come as a free extra

Newspapers & Magazines: market data & analysis

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Newspapers & Magazines market, which comprises revenues from physical publications as well as digital replicas (ePapers and eMagazines). The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

eMagazines - Worldwide

Revenue

Users

Global Comparison

Methodology

Advertising & Media

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