eBooks - Lithuania

Lithuania

Highlights

The eBooks market in Lithuania is expected to witness significant growth in the coming years.
According to projections, the market's revenue is set to reach US$4.67m by 2024.
This growth is anticipated to continue at an annual growth rate of 1.07%, resulting in a projected market volume of US$4.82m by 2027.
Furthermore, the number of readers in the eBooks market is expected to rise to 498.3k users by 2027.
This indicates a promising trend of increasing user engagement with digital literature in Lithuania.
In terms of user penetration, it is estimated that 18.5% of the population will be engaged in eBooks market in 2024.
However, this figure is projected to increase to 19.6% by 2027, showcasing a growing interest in digital reading among the population.
The average revenue per user (ARPU) is expected to amount to US$9.63, indicating the average amount of revenue generated per eBook user in Lithuania.
When considering the global perspective, it is noteworthy that United States is anticipated to generate the most revenue in the eBooks market, with an estimated revenue of US$5.34bn in 2024.
This demonstrates the dominant position of the United States in the global eBook industry.
Overall, the eBooks market in Lithuania is poised for growth, with increasing revenue, user engagement, and penetration.
This presents opportunities for both readers and businesses operating within the eBook sector in Lithuania.
Lithuania's eBook market is experiencing significant growth, driven by a high literacy rate and a strong demand for digital content among its tech-savvy population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.