Key regions: United States, China, Japan, Asia, Europe
The Digital Health market in Jordan is experiencing a significant growth trajectory, driven by various factors shaping the healthcare landscape in the country.
Customer preferences: In Jordan, customers are increasingly turning to digital health solutions due to the convenience and accessibility they offer. With busy lifestyles and limited access to traditional healthcare services in certain areas, individuals are seeking online doctor consultations, digital fitness and well-being platforms, and digital treatment and care options. The younger population, in particular, is more inclined towards utilizing technology for managing their health and well-being.
Trends in the market: One prominent trend in the Jordanian Digital Health market is the rise of online doctor consultation platforms. Patients are leveraging these platforms for quick medical advice, prescription refills, and follow-up consultations, especially for non-emergency issues. Additionally, digital fitness and well-being apps are gaining popularity among Jordanians who are looking to adopt healthier lifestyles and track their fitness goals. Moreover, digital treatment and care services are being embraced for managing chronic conditions and accessing specialized medical expertise remotely.
Local special circumstances: Jordan's Digital Health market is also influenced by local special circumstances such as the growing adoption of smartphones and internet penetration in the country. The widespread use of mobile devices has made it easier for individuals to access digital health services on-the-go. Furthermore, the Jordanian government is increasingly focusing on promoting e-health initiatives to improve healthcare delivery and patient outcomes, which is driving the expansion of the Digital Health market in the country.
Underlying macroeconomic factors: The macroeconomic landscape in Jordan, including factors like increasing healthcare expenditure, rising awareness about preventive healthcare, and a growing middle-class population with disposable income, is contributing to the growth of the Digital Health market. As the country continues to invest in healthcare infrastructure and technology, the digital health sector is expected to witness further advancements and adoption among consumers seeking efficient and convenient healthcare solutions.
Data coverage:
The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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