Fitness Trackers - Jordan

Jordan

Highlights

The Fitness-Tracker market in Jordan is projected to generate a revenue of US$27.17m in 2024.
It is expected to experience an annual growth rate (CAGR 2024-2029) of 6.52%, resulting in a projected market volume of US$37.26m by 2029.
The user penetration rate is predicted to be 8.17% in 2024 and is projected to reach 11.27% by 2029.
The average revenue per user (ARPU) is anticipated to be US$29.21.
In comparison to other countries, United States is expected to generate the highest revenue, amounting to US$10.99bn in 2024.
Jordan's fitness tracker market is rapidly growing, with a focus on innovative wearable devices that cater to the country's active and health-conscious population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fitness Trackers market in Jordan is witnessing significant growth and development, driven by various factors influencing consumer behavior and market dynamics.

Customer preferences: Consumers in Jordan are increasingly prioritizing their health and well-being, leading to a growing demand for digital fitness and well-being solutions. The convenience and accessibility of fitness trackers appeal to individuals looking to monitor their physical activity, set fitness goals, and track their progress. Moreover, the trend towards preventive healthcare and proactive wellness management is encouraging more people to invest in digital tools for monitoring their health metrics.

Trends in the market: In Jordan, there is a noticeable shift towards online doctor consultation services, facilitated by fitness trackers that allow users to monitor their vital signs and share this data with healthcare professionals remotely. This trend is particularly beneficial in a country where access to healthcare services may be limited in certain areas, enabling individuals to receive medical advice and guidance without the need for in-person visits. Additionally, the integration of digital treatment and care platforms with fitness trackers is streamlining the delivery of personalized healthcare services, enhancing the overall patient experience.

Local special circumstances: One of the key drivers of the Fitness Trackers market in Jordan is the government's focus on promoting digital health solutions and innovation in the healthcare sector. Initiatives aimed at digitizing healthcare records, expanding telemedicine services, and encouraging the adoption of health technology are creating a conducive environment for the growth of the Fitness Trackers market. Furthermore, the increasing awareness among Jordanian consumers about the benefits of digital health tools is fueling demand for fitness trackers and related services.

Underlying macroeconomic factors: The economic stability and growing disposable income levels in Jordan are supporting the expansion of the Fitness Trackers market. As more individuals have the financial means to invest in health and wellness products, the adoption of fitness trackers is expected to rise. Moreover, the proliferation of smartphones and internet connectivity across the country is facilitating the accessibility and usage of digital health solutions, driving the overall growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.