Digital Health - Ivory Coast | Statista Market Forecast

The Ivory Coast is projected to witness a significant growth in the Digital Health market, with revenues expected to reach US$145.20m in 2024.
This market is projected to display a promising annual growth rate (CAGR 2024-2029) of 7.59%, resulting in a substantial market volume of US$209.30m by 2029.
The average revenue per user (ARPU) is expected to reach US$34.94.
In comparison to other countries, United States is anticipated to generate the highest revenue, amounting to US$47.12bn in 2024.
Among the various sub-segments within the Digital Health market, Digital Fitness & Well-Being is expected to emerge as the largest market, with a total revenue value of US$75.66m in 2024.
Ivory Coast's digital health market is experiencing significant growth, with an increasing number of mobile health apps and telemedicine services being adopted by the population.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in Ivory Coast is witnessing a surge in adoption and innovation, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Customers in Ivory Coast are increasingly seeking convenience and accessibility in healthcare services, leading to a growing demand for digital health solutions. The younger population, in particular, is more tech-savvy and inclined towards utilizing digital platforms for fitness tracking, online consultations with healthcare professionals, and accessing digital treatment options.

Trends in the market: In Ivory Coast, the digital fitness and well-being segment is experiencing significant growth, with a rise in the use of fitness apps, wearable devices, and online workout programs. This trend is fueled by a growing awareness of the importance of preventive healthcare and overall well-being among the population. Moreover, the online doctor consultation sector is also expanding rapidly, providing a convenient alternative to traditional in-person visits, especially in remote areas with limited access to healthcare facilities. Additionally, the digital treatment and care segment is evolving with the introduction of telemedicine services, remote patient monitoring solutions, and digital therapeutics, offering personalized and efficient healthcare options to patients.

Local special circumstances: Ivory Coast's healthcare system faces challenges such as inadequate infrastructure, shortage of healthcare professionals, and unequal access to quality healthcare services across urban and rural areas. The digital health market in Ivory Coast is addressing these issues by bridging the gap through technology, providing virtual healthcare solutions that can reach a wider population and improve healthcare outcomes. The government's initiatives to promote digital health technologies and partnerships with private sector players are also driving the growth of the market in the country.

Underlying macroeconomic factors: The increasing penetration of smartphones and internet connectivity in Ivory Coast is a key driver of the digital health market, enabling greater access to digital health solutions among the population. Economic growth, rising disposable incomes, and changing lifestyle patterns are also contributing to the uptake of digital health services in the country. Furthermore, the COVID-19 pandemic has accelerated the adoption of telehealth and digital healthcare solutions, emphasizing the importance of remote healthcare delivery and virtual consultations in ensuring continuity of care.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.