Digital Health - Iraq | Statista Market Forecast

The projected revenue for the Digital Health market in Iraq is set to reach US$250.50m by 2024.
This sector is expected to demonstrate a compound annual growth rate (CAGR 2024-2029) of 9.09%, leading to a projected market volume of US$387.00m by 2029.
The average revenue per user (ARPU) is anticipated to be around US$28.36.
In comparison to other countries, United States is predicted to generate the highest revenue in the Digital Health market, amounting to US$47.12bn in 2024.
WithIraq, the largest market will be Digital Fitness & Well-Being, which is estimated to reach a total revenue value of US$129.40m in 2024.
In Iraq, the digital health market is rapidly expanding, with a focus on telemedicine and mobile health apps to improve access to healthcare services in remote areas.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in Iraq is experiencing significant growth and development across various segments.

Customer preferences: In Iraq, customers are increasingly turning to digital health solutions for convenience and accessibility. The younger population, in particular, is driving the demand for online doctor consultations and digital fitness platforms. The convenience of accessing healthcare services from the comfort of their homes is a significant factor influencing customer preferences in the digital health market.

Trends in the market: One notable trend in the Iraqi digital health market is the rise of online doctor consultation platforms. With limited access to healthcare facilities in certain regions of the country, virtual consultations provide a viable alternative for patients to receive medical advice and prescriptions. Additionally, digital fitness and well-being apps are gaining popularity as more Iraqis prioritize their health and wellness.

Local special circumstances: Iraq's healthcare system faces challenges such as inadequate infrastructure and a shortage of healthcare professionals, especially in rural areas. As a result, digital health solutions offer a promising way to bridge the gap and improve healthcare accessibility for the population. The increasing smartphone penetration in Iraq also contributes to the adoption of digital health services.

Underlying macroeconomic factors: The growing penetration of smartphones and the internet in Iraq are key macroeconomic factors driving the expansion of the digital health market. As more people gain access to mobile devices and the internet, the potential customer base for digital health services expands. Additionally, the government's initiatives to promote telemedicine and digital healthcare solutions further support the growth of the market in Iraq.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.