Digital Health - Ghana | Statista Market Forecast

The Digital Health market in Ghana is projected to reach a revenue of US$131.40m in 2024.
This represents a significant growth opportunity for the country's healthcare sector.
With an expected annual growth rate (CAGR 2024-2029) of 9.92%, the market is anticipated to expand to a projected volume of US$210.80m by 2029.
This growth can be attributed to the increasing adoption of digital health solutions in Ghana.
The average revenue per user (ARPU) in the Digital Health market in Ghana is expected to amount to US$31.70.
This metric serves as an indicator of the market's potential profitability and highlights the value that each user can bring to the industry.
In global comparison, United States is projected to generate the highest revenue in the Digital Health market, with an estimated value of US$47.12bn in 2024.
This showcases the immense scale of the Chinese market and the opportunities it presents for digital health companies.
Among the various markets, Digital Fitness & Well-Being is expected to emerge as the largest market in Ghana, with a total revenue value of US$72.05m in 2024.
This market encompasses various digital solutions aimed at promoting fitness and overall well-being, reflecting the growing interest in personal health and wellness among Ghanaians.
Overall, the Digital Health market in Ghana holds significant potential for growth and innovation.
As technology continues to advance and healthcare becomes increasingly digitized, the country can leverage these trends to improve access to healthcare services, enhance patient outcomes, and drive economic development.
Ghana is experiencing a growing trend in the adoption of telemedicine services to improve access to healthcare in remote areas.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in Ghana is experiencing significant growth and development.

Customer preferences: Customers in Ghana are increasingly turning to digital health solutions due to the convenience and accessibility they offer. With the rise of smartphones and internet penetration in the country, individuals are looking for ways to easily access healthcare services without the need to physically visit a doctor. The younger population, in particular, is driving the demand for online doctor consultations and digital fitness solutions as they seek more convenient and efficient ways to manage their health and well-being.

Trends in the market: In Ghana, the Digital Health market is witnessing a surge in digital fitness and well-being solutions. Mobile apps and online platforms that offer fitness classes, nutrition advice, and mental health support are becoming increasingly popular among Ghanaians looking to lead healthier lifestyles. Additionally, the online doctor consultation segment is also growing rapidly, with more people opting to consult healthcare professionals virtually for non-emergency medical issues. The digital treatment and care sector is also seeing advancements, with telemedicine services and remote monitoring tools gaining traction in the market.

Local special circumstances: One of the key factors driving the growth of the Digital Health market in Ghana is the limited access to traditional healthcare services in remote areas. Many Ghanaians living in rural communities face challenges in accessing quality healthcare facilities and medical professionals. As a result, digital health solutions are bridging this gap by providing virtual consultations and health monitoring services to individuals who would otherwise struggle to receive timely medical attention. The government is also supporting the adoption of digital health technologies to improve healthcare delivery across the country.

Underlying macroeconomic factors: The increasing adoption of digital health solutions in Ghana is also influenced by macroeconomic factors such as rising healthcare costs and the need for more efficient healthcare delivery systems. By leveraging technology, healthcare providers in the country can reduce operational costs, improve patient outcomes, and reach a larger population. Additionally, the growing middle class in Ghana is willing to spend on innovative healthcare solutions that offer convenience and personalized care, further driving the expansion of the Digital Health market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.