Online Doctor Consultations - Ghana

Ghana

Highlights

The Online Doctor Consultations market in Ghana is projected to reach a revenue of US$5.92m in 2024.
It is expected to experience an annual growth rate (CAGR 2024-2029) of 2.26%, resulting in a projected market volume of US$6.62m by 2029.
The user penetration is anticipated to be 0.94% in 2024, and it is projected to increase to 1.18% by 2029.
The average revenue per user (ARPU) is expected to be US$18.15.
In comparison to other countries, United States is forecasted to generate the highest revenue of US$2.39bn in 2024.
Online doctor consultations in Ghana are rapidly increasing in popularity, providing convenient and accessible healthcare services to the population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Doctor Consultations market in Ghana has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Ghana are increasingly turning to online doctor consultations for convenience and accessibility. With the rise of digital technology, individuals are looking for ways to easily access healthcare services without the need to physically visit a doctor's office. Online consultations provide a quick and efficient way for patients to receive medical advice and treatment recommendations.

Trends in the market: One of the key trends in the Online Doctor Consultations market in Ghana is the growing popularity of digital fitness and well-being services. As more Ghanaians become health-conscious and seek ways to improve their overall well-being, the demand for online platforms offering fitness classes, nutrition advice, and mental health support is on the rise. This trend is driving the expansion of the digital fitness and well-being sub-market in the country.

Local special circumstances: In Ghana, there is a growing need for improved access to healthcare services, especially in rural areas where medical facilities are limited. Online doctor consultations offer a solution to this challenge by connecting patients with healthcare providers virtually. This is particularly beneficial for individuals living in remote areas who may have difficulty traveling to see a doctor in person.

Underlying macroeconomic factors: The development of the Online Doctor Consultations market in Ghana is also influenced by macroeconomic factors such as increasing internet penetration and smartphone adoption in the country. As more Ghanaians gain access to the internet and mobile devices, the potential customer base for online healthcare services expands. Additionally, the government's efforts to promote digital innovation in the healthcare sector are creating a favorable environment for the growth of online doctor consultations in Ghana.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.