Digital Health - EU-27 | Statista Market Forecast

The revenue in the Digital Health market within the EU-27 is forecasted to reach US$25.23bn by the year 2024.
It is projected to exhibit a compound annual growth rate (CAGR 2024-2029) of 9.06%, resulting in a market volume of US$38.92bn by 2029.
The average revenue per user (ARPU) is expected to be US$116.60.
In comparison to other countries, United States is anticipated to generate the highest revenue of US$47.12bn in 2024.
Among the various markets, Digital Treatment & Care is expected to dominate with a total revenue value of US$14.21bn in 2024.
In Germany, the Digital Health market is booming with an increasing number of telemedicine platforms and health apps being developed.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in EU-27 is experiencing rapid growth and evolution, driven by various factors such as technological advancements, changing consumer preferences, and the increasing need for convenient and efficient healthcare solutions.

Customer preferences: Consumers in the EU-27 are increasingly seeking digital health solutions that offer convenience, accessibility, and personalized experiences. With busy lifestyles and the rise of remote work, individuals are looking for ways to manage their health and well-being digitally. This has led to a growing demand for services such as online doctor consultations, digital fitness and well-being platforms, and digital treatment and care options.

Trends in the market: In countries like Germany, there is a significant trend towards digital fitness and well-being solutions, with a focus on personalized workout plans, nutrition tracking, and virtual coaching. Consumers are embracing wearable devices and fitness apps to monitor their health metrics and stay active. The online doctor consultation market is also seeing growth in countries like France, where virtual healthcare services are becoming more mainstream, offering quick access to healthcare professionals and reducing the need for in-person visits. Additionally, countries like Italy are witnessing a surge in digital treatment and care platforms, providing patients with remote monitoring tools, medication management systems, and telemedicine services.

Local special circumstances: Each country in the EU-27 has its unique healthcare system, regulations, and cultural norms that influence the adoption of digital health solutions. For example, in Spain, there is a strong emphasis on telemedicine services to improve healthcare access in rural areas, while in the Netherlands, digital health platforms focus on mental health support and therapy. These local special circumstances shape the development and implementation of digital health technologies in each market.

Underlying macroeconomic factors: The Digital Health market in the EU-27 is also influenced by macroeconomic factors such as government healthcare spending, technological infrastructure, and regulatory policies. Countries with robust digital infrastructure and supportive regulatory frameworks tend to see faster adoption of digital health solutions. Moreover, the increasing healthcare costs and aging population in the EU-27 are driving the need for innovative and cost-effective healthcare services, further propelling the growth of the Digital Health market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.