Digital Care Management - EU-27 | Statista Market Forecast

The Digital Care Management market in the EU-27 is forecasted to reach a revenue of US$11.74bn by 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2029) of 12.06%, resulting in a projected market volume of US$20.75bn by 2029.
The user penetration is projected to be 17.64% in 2024 and is anticipated to increase to 21.97% by 2029.
The average revenue per user (ARPU) is expected to be US$148.80.
In terms of global comparison, United States is estimated to generate the highest revenue, amounting to US$24.69bn in 2024.
In EU-27, Germany is leading the way in Digital Care Management with its advanced healthcare infrastructure and strong focus on technology integration.

Definition:

Digital care management encompasses a range of applications that enable users to monitor, analyze, and improve their physical health. These applications include online pharmacy platforms, medication checker apps, and contraception and fertility apps. Online pharmacy platforms allow users to conveniently access and order prescription medications and healthcare products online. Medication checker apps serve as guides for safe dosage intake, provide information on potential drug interactions, and facilitate the maintenance of personal medication records. Contraception and fertility apps offer guidance on family planning, contraceptive methods, fertility tracking, and reproductive health awareness, providing users with information as well as monitoring capabilities.

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Structure:

The Digital Care Management market is divided into three categories: online pharmacies, medication checker apps, and contraception and fertility apps.

Additional Information:

The Digital Care Management market data comprises revenue, average revenue per user, users, and user penetration rates. The user base of digital care management apps includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included.

Contraception and fertility apps
Medication checker apps
Online pharmacies

Health tracking devices
Fitness apps
Nutrition apps
Meditation apps
Mindfulness apps

The Digital Care Management market in EU-27 is experiencing significant growth and development, driven by various factors influencing consumer behavior and market dynamics.

Customer preferences: Consumers in the EU-27 countries are increasingly turning to online pharmacy services for convenient access to medications and healthcare products. The ease of ordering prescriptions online and having them delivered directly to their doorstep is a major draw for customers. Medication checker apps are also gaining popularity among tech-savvy individuals who seek accurate and up-to-date information about their medications. Furthermore, contraception and fertility apps are becoming more mainstream as people look for personalized and discreet solutions for family planning.

Trends in the market: In countries like Germany and France, the online pharmacy sector is booming, with a wide range of products available for purchase online. Medication checker apps are seeing a surge in downloads in the UK and Spain, where consumers are becoming more health-conscious and proactive about managing their medications. Contraception and fertility apps are particularly popular in Sweden and Denmark, where there is a strong emphasis on digital health solutions and reproductive health awareness.

Local special circumstances: Certain EU-27 countries have specific regulations and cultural norms that impact the Digital Care Management market. For example, countries like Italy and Greece have stringent regulations around the sale of medications online, which can pose challenges for online pharmacies operating in these regions. In contrast, countries like the Netherlands and Sweden have more liberal policies that support the growth of digital health services. Cultural attitudes towards reproductive health and family planning also vary across different countries, influencing the adoption of contraception and fertility apps.

Underlying macroeconomic factors: The overall economic stability and digital infrastructure in EU-27 countries play a crucial role in shaping the Digital Care Management market. Countries with high internet penetration rates and advanced e-commerce systems, such as the Nordic countries and the Benelux region, are at the forefront of digital health innovation. On the other hand, economic disparities and healthcare system complexities in countries like Romania and Bulgaria may impact the accessibility and affordability of digital care services for the population.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.