Digital Treatment & Care - Uruguay

The revenue in the Digital Treatment & Care market in Uruguay is projected to reach US$39.39m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 9.44%, resulting in a projected market volume of US$61.83m by 2029.
The user penetration rate is expected to be 13.99% in 2024 and is projected to reach 17.56% by 2029.
The average revenue per user (ARPU) is expected to amount to US$82.28.
In global comparison, United States is expected to generate the most revenue with US$29.91bn in 2024.
Uruguay is embracing digital treatment and care in the digital health market, leading to improved accessibility and efficiency in healthcare delivery.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Uruguay is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Uruguayan consumers are increasingly turning to digital solutions for treatment and care, seeking convenience, efficiency, and accessibility in managing their health. The demand for contraception/fertility apps, medication checker apps, online pharmacies, smart health monitoring devices such as thermometers, blood glucose meters, and blood pressure meters, as well as social alarms, is on the rise. These digital tools offer users the ability to monitor their health conditions, access medication information, order prescriptions online, and receive timely alerts and assistance when needed.

Trends in the market: In Uruguay, there is a growing trend towards the adoption of digital therapeutics and health tech solutions. Contraception/fertility apps are gaining popularity among women looking for natural family planning methods or fertility tracking. Medication checker apps provide users with valuable information about drug interactions, side effects, and proper dosage, enhancing medication safety. Online pharmacies offer a convenient way to purchase prescription and over-the-counter medications from the comfort of one's home. Smart health monitoring devices are being embraced by individuals managing chronic conditions such as diabetes and hypertension, allowing for real-time tracking of vital health metrics. Social alarms cater to the elderly population and individuals with disabilities, providing them with a sense of security and immediate assistance in case of emergencies.

Local special circumstances: Uruguay's healthcare system is characterized by universal coverage and a strong emphasis on primary care services. The increasing focus on preventive healthcare and patient empowerment aligns well with the adoption of digital treatment and care solutions in the country. Moreover, Uruguay has a high internet penetration rate and tech-savvy population, creating a conducive environment for the growth of the digital health market. The government has also been supportive of digital health initiatives, promoting innovation and technology integration in the healthcare sector.

Underlying macroeconomic factors: The economic stability and steady growth in Uruguay contribute to the affordability and accessibility of digital treatment and care services for the population. The rising healthcare expenditure, coupled with the shift towards value-based care and patient-centered approaches, drives the demand for digital health solutions. Additionally, the increasing prevalence of chronic diseases and the aging population create a need for remote monitoring and personalized healthcare interventions, driving the adoption of digital therapeutics and smart health devices in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.