Digital Treatment & Care - Thailand

Thailand

Thailand's Digital Treatment & Care market is set to achieve a projected revenue of US$427.90m in 2024.
This market is expected to witness an annual growth rate of 6.69% from 2024 to 2029, resulting in a market volume projection of US$591.50m by 2029.
In terms of user penetration, it is estimated to be 19.54% in 2024 and is anticipated to increase to 24.52% by 2029.
The average revenue per user (ARPU) is forecasted to be US$30.47.
In a global context, United States is expected to generate the highest revenue, amounting to US$20,270.00m in 2024.
Thailand's Digital Treatment & Care market is experiencing rapid growth, fueled by increasing adoption of telemedicine and mobile health solutions.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Thailand is experiencing significant growth and innovation, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Consumers in Thailand are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and personalized healthcare options. The demand for digital contraception/fertility apps, medication checker apps, online pharmacies, smart health devices such as thermometers, blood glucose meters, and blood pressure monitors, as well as social alarms is on the rise. These digital tools offer users the ability to monitor their health, access information easily, and receive timely reminders and alerts, aligning with the preferences of tech-savvy consumers in Thailand.

Trends in the market: In Thailand, there is a growing trend towards the adoption of digital therapeutics and care solutions, with an emphasis on preventive healthcare and remote monitoring. Contraception/fertility apps are gaining popularity among women looking for non-invasive family planning methods. Medication checker apps provide users with drug information, interactions, and reminders, enhancing medication adherence. Online pharmacies offer a convenient way to purchase medicines and healthcare products. The use of smart health devices like thermometers, blood glucose meters, and blood pressure monitors allows individuals to track their vital signs easily. Social alarms cater to the elderly population, providing them with a sense of security and enabling quick assistance in case of emergencies.

Local special circumstances: Thailand's healthcare system is evolving to meet the changing needs of its population, with a focus on digital health solutions to improve access and quality of care. The government has been supportive of digital innovation in healthcare, promoting telemedicine services and the development of healthtech startups. The increasing smartphone penetration and internet connectivity in Thailand have also contributed to the growing acceptance of digital treatment and care solutions among the population.

Underlying macroeconomic factors: The digital transformation of the healthcare sector in Thailand is driven by factors such as rising healthcare costs, an aging population, and the need for efficient healthcare delivery systems. The government's push for universal health coverage and the integration of technology into healthcare services have created a conducive environment for the growth of the Digital Treatment & Care market in the country. Additionally, the COVID-19 pandemic has accelerated the adoption of digital health solutions in Thailand, as people seek remote options for consultations, monitoring, and treatment.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.