Digital Treatment & Care - Southern Asia

Southern Asia

The revenue in the Digital Treatment & Care market is forecasted to reach US$1,975.00m in 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2029) of 12.23%, resulting in a projected market volume of US$3,516.00m by 2029.
The user penetration rate is projected to be 9.11% in 2024 and is expected to reach 12.39% by 2029.
The average revenue per user (ARPU) is anticipated to be US$11.33.
In a global comparison, United States is expected to generate the highest revenue, amounting to US$29,910.00m in 2024.
In Southern Asia, the digital treatment and care market is rapidly growing, with innovative mobile health solutions gaining popularity among the tech-savvy population.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Southern Asia is experiencing significant growth and development, driven by various factors such as increasing digitalization, rising healthcare awareness, and the growing adoption of technology in the region.

Customer preferences: In Southern Asia, customers are increasingly turning to digital treatment and care solutions due to their convenience, accessibility, and cost-effectiveness. The demand for contraception/fertility apps, medication checker apps, online pharmacies, smart health devices like thermometers, blood glucose meters, and blood pressure monitors, as well as social alarms, is on the rise as consumers seek more control over their healthcare management.

Trends in the market: In countries like India and Bangladesh, there is a growing trend towards the use of online pharmacies and medication checker apps, driven by the need for easy access to healthcare products and information. Additionally, the adoption of smart health devices such as blood glucose meters and blood pressure monitors is increasing among the tech-savvy population in countries like Sri Lanka and Pakistan, who are looking to monitor their health in real-time.

Local special circumstances: In countries like Afghanistan and Nepal, where access to traditional healthcare services is limited, digital treatment and care solutions are playing a crucial role in bridging the gap and providing essential healthcare services to remote populations. The use of social alarms for the elderly and individuals with chronic conditions is gaining traction in countries like Bhutan and Maldives, where there is a growing need for remote monitoring and emergency assistance.

Underlying macroeconomic factors: The rapid digitalization of healthcare services in Southern Asia is being supported by factors such as increasing internet penetration, smartphone adoption, and government initiatives to promote telemedicine and digital health solutions. Additionally, the region's young and tech-savvy population is driving the demand for innovative digital treatment and care solutions, shaping the market landscape in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.