Digital Treatment & Care - Southeast Asia

The Digital Treatment & Care market in Southeast Asia is expected to reach a revenue of US$4.09bn by 2024.
It is projected to display an annual growth rate of 11.23% (CAGR 2024-2029), leading to a market volume of US$6.97bn by 2029.
The user penetration rate is anticipated to be 11.12% in 2024 and is estimated to rise to 14.15% by 2029.
The average revenue per user (ARPU) is predicted to be US$53.18.
When compared globally, United States is projected to generate the highest revenue, amounting to US$29.91bn in 2024.
In Southeast Asia, Singapore is leading the way in the digital treatment and care market with its advanced healthcare infrastructure and innovative digital health solutions.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Southeast Asia is experiencing significant growth and development, driven by various factors such as increasing smartphone penetration, rising healthcare awareness, and the convenience offered by digital health solutions.

Customer preferences: Customers in Southeast Asia are increasingly turning to digital treatment and care solutions due to their convenience and accessibility. The younger population, in particular, is more tech-savvy and prefers digital platforms for managing their health. Additionally, the COVID-19 pandemic has accelerated the adoption of digital health solutions as people seek remote and contactless healthcare options.

Trends in the market: In Indonesia, there is a growing demand for contraception/fertility apps as more women seek convenient and discreet ways to track their menstrual cycles and fertility. Medication checker apps are also gaining popularity in the country as people become more conscious about drug interactions and side effects. Online pharmacies are thriving in countries like Malaysia and Singapore, where busy urban dwellers prefer to have their medications delivered to their doorstep.

Local special circumstances: In the Philippines, smart thermometers are becoming increasingly popular, especially among parents who want to monitor their children's health more effectively. Smart blood glucose meters are in high demand in Thailand, where the prevalence of diabetes is a major health concern. Social alarms are gaining traction in Vietnam, where the elderly population is growing, and there is a need for remote monitoring and emergency assistance.

Underlying macroeconomic factors: The growing middle-class population in Southeast Asia is driving the demand for digital treatment and care solutions. Increasing disposable incomes and changing lifestyles are encouraging people to invest in their health and well-being. Additionally, governments in the region are promoting digital healthcare initiatives to improve access to quality healthcare services, further fueling the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.